Clearview 249 - August 2022 | Page 26

Doors & Windows

‘ PERFECT ’ SYSTEM ADDED TO PORTFOLIO

» MERCURY SPECIALIST FRAMES has just added the Aluspace System from Smart Systems to its portfolio . Steve Cross , Director at Mercury , said : “ We are the first UK fabricator to complete our manufacturing training on this new internal door and screening system and we ’ re delighted to be giving our customers a competitive advantage by adding it to our portfolio . It ’ s the perfect system for fabricators and installers looking to make the most of the growth in high-end aluminium products .”
The AluSpace Interior Screening System has been developed to create light and airy internal environments . The system ’ s sleek and elegant lines perfectly complement the Smart Systems window and door ranges that Mercury manufactures .
AluSpace can be used to divide or delineate both residential and commercial spaces of any shape and size , while at the same time providing an effective acoustic barrier . Mercury will be manufacturing
the system with sliding door and hinged door options . With a range of width , glazing , hinge and furniture options , the doors can be configured to suit any design theme , from traditional to minimalist and contemporary to industrial .
Steve commented : “ This system is perfect for taking the trend for slim sightlines and airy , light-filled spaces to the next level . We ’ re excited by the opportunities it offers our customers .”
Like all Mercury ’ s aluminium products , the AluSpace Interior Screening System will be manufactured by skilled operatives at the company ’ s new dedicated aluminium manufacturing centre in Gloucester to ensure exceptional product quality every time .
The addition of the AluSpace Interior Screening System to Mercury ’ s range is the latest stage in its business development and growth strategy that has seen the company double its turnover since 2020 . And with intelligent , forward-thinking moves such as being first-to-market on training up for the AluSpace Interior Screening System , it remains well on track to continue to meet its growth strategy over the next four years .
www . mercuryglazing . co . uk

TODAY FOR TOMORROW

» IN THE 125TH ANNIVERSARY YEAR , Kömmerling is positioning itself for the future with the realignment of its brand , with sustainability right at the heart of the new positioning and philosophy . It is about taking action today and making the right decisions for tomorrow and this philosophy is reflected with a completely new brand image , with a new logo and slogan .
Dr . Peter Mrosik , owner and CEO of profine , on the background to the brand relaunch said : “ Living up to our responsibility means protecting the future . It ’ s up to us , the industry leaders of our time , to make a difference today . As determined and ambitious doers , we have the strength and the will to deliver positive change in everything we do .
“ But we want to be more than a pioneer , we also want to be a role model for others . For everyone who , like us , feels equally committed and capable of rising to this major challenge . Our goal is to create a sustainable loop for high-quality products made of synthetic materials . Today we develop the right solutions for tomorrow and set standards for a future worth living for . This is what our Kömmerling brand stands for .”
Today for Tomorrow - this message becomes the central brand core , which is reflected in all product , image and social media communication deliverables . The communication of the brand puts responsibility and sustainability issues into focus and the new Kömmerling logo displays natural elements like the sun and water in abstract form and embodies circularity .
The new slogan is the thematic and emotional framework for the new appearance and in just three words , it sums up the brand message and direction that Kömmerling stands for : Today for Tomorrow . The new branding will be rolled out across Kömmerling UK ’ s marketing communications in the coming weeks and months .
www . kommerling . co . uk
26 AUGUST 2022 CLEARVIEW-UK . COM