Clearview 247 - June 2022 | Page 92

Business News

New brand identity reflects business evolution

» THE UK ’ S LARGEST SUPPLIER OF composite doors , Distinction Doors has unveiled a new streamlined brand identity to reflect its premium position in the marketplace and appeal to the consumer market .
Instead of the blue and grey Distinction Doors logo with a door surround , the identity is now 100 % black and simply states , Distinction Doors in a geometric sans-serif typeface called Gotham Book . The typeface is inspired by architectural signs of the mid-twentieth century .
The composite door supplier says this design is a visual representation of the Distinction Doors tone and voice . It is clean , clear and easy to read ; it gives confidence . Additionally , the simplified design of the logo allows it to work especially well across different platforms , materials and mediums . To preserve the premium identity , brand ambassador and Distinction Doors marketing manager , Bethaney Larkman will permit only subtle colours in neutral tones when enhancing design items such as literature .
Discussing the updated brand identity , Bethaney Larkman , marketing manager at Distinction Doors , said : “ Updating our brand identity represents how we as a business are evolving . We have strong business recognition in the trade sector , but independent research proved that we also needed to elevate the brand and create consumer pull for our customers .
“ Our refreshed look – created in-house by our design team – is more premium . It works across multiple touchpoints while staying true to our values and core business .
It ’ s also representing a statement of intent , proving our commitment to supreme quality , both inside and out , exceptional value , service and experience .”
The new look launched in April on the façade of the company head office and factory in Barnsley . All digital channels have been switched over , and the new visuals will start to appear quickly on stationery , literature , vehicles , displays and point of sale .
www . distinctiondoors . co . uk

“ OUR BUSINESS WOULD BE LOST WITHOUT IT ”

» ADMINBASE IS A WEBbased intuitive business management tool that , over the last 20 years , has become one of the most popular management systems for window and door installers , transforming the way businesses operate – as home improvement specialists Peninsula Windows can attest .
Peninsula started life almost 40 years ago during the emergence of the fledgling PVCu windows industry and has since expanded to include a range of home improvements specialisms , including windows , doors , conservatories and more , from its base in North Wales . And AdminBase now plays a crucial role in its success .
“ From diary planning to invoicing , job costings to essential contract documents ,
we rely heavily on the system ,” explained Peninsula Windows ’ Sales Director Dylan Hulse . “ I can ’ t honestly imagine running our company without it .”
AdminBase , by Ab Initio , fully integrates all processes from potential leads to installation and beyond ,
incorporating the latest mobile technology . Its innovative and seamless approach means every department , and every job , is kept up-to-date in real-time , streamlining and speeding up admin processes and reducing the risk of errors .
For example , My AdminBase Diary app logs and displays all appointments across the whole team , who can also share documents , photos and voice notes , so even when work takes your team the length of the UK , you know your business is all in one place . Meanwhile the award-winning customer portal enables customers to track orders , make and confirm appointments and settle invoices 24 / 7 , benefiting both homeowners and installers .
AdminBase can also help streamline and manage your suppliers too , keeping track of what materials are needed for which job and when , while its easy-to-read Dashboard feature provides records of your business , showing what ’ s working well and highlighting what can be improved .
Designed specifically with installation businesses in mind , AdminBase takes its lead from installers themselves , developing new systems and intuitive apps based on what they need and want . Like using Google Maps to match customer enquiries to the nearest salesperson while the caller is still on the line , helping turn more enquiries into potential sales .
www . abinitiosoftware . co . uk
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