Clearview 247 - June 2022 | Page 54

GLASS & SEALED UNITS Extra
Proud sponsor of Glass & Sealed Units Extra

A PART OF SOMETHING BIGGER

As global building products powerhouse Quanex unveils a new rebrand emphasising both its huge reach , and the millions of people and organisations it interacts with worldwide , Head of Marketing and CX Charlotte Hawkes , of Edgetech , a Quanex subsidiary , reflects on what it means for them .

Last year , Edgetech proudly celebrated ten years as part of one of the world ’ s leading building products companies .

Over nearly a century , Quanex has built up an incredible legacy of excellence and innovation , and a reputation for constantly pushing the barriers of what ’ s possible .
Back in 2011 , they recognised those same values in Edgetech – which led to them acquiring the company , and setting us on the fantastic journey we ’ ve been on as a business ever since .
From the very beginning , the two businesses were an excellent fit – both committed to health and safety , employee wellbeing , product innovation , sustainability , and much more .
Since 2011 , those synergies have enabled us to continue pushing boundaries , developing new products , and cementing Edgetech ’ s reputation as a global leader in spacer technology .
So reaching the ten year mark has been a huge milestone for us and the wider Quanex family – but as well as giving us cause to reflect on what we ’ ve achieved together so far , it was also a chance to look forward .
A GLOBAL IMPACT
At Edgetech , like every Quanex company , we pride ourselves on prioritising more than just our bottom line . We know we ’ re a part of much bigger economies , societies and communities – and that everything we do has an impact on thousands if not millions of people around the world .
It ’ s that outlook that ’ s informed this year ’ s Quanex rebrand . We ’ ve got a new tagline – “ a part of something bigger ”. But it ’ s far from just a slogan – it ’ s a short and simple encapsulation of our guiding philosophy .
For us , being a “ part of something bigger ” has several meanings . It ’ s a constant reminder that everything we do has an impact on others .
It also alludes to the fact our products can be found all around the world , helping buildings perform to the very highest standards .
It represents our commitment to giving back to the communities we ’ re a part of – and it ’ s a testament to our drive to deliver continuous improvement , innovation , shareholder value and growth .
A NATURAL EVOLUTION
What ’ s more , the new brand is a natural progression of earlier company-wide efforts to define who we are , what our vision is , and how we can make sure we achieve it .
For example , it perfectly complements the Quanex CREED : Continuous improvement and innovation Respect , with open and honest communication Excellent customer service Exemplifying safe and healthy living Doing the right thing
And it ’ s completely in alignment with the group-wide four-tier strategy we ’ ve been pursuing in recent years .
Each of the four tiers represents a crucial stakeholder that we serve – customers , employees , shareholders , and the community .
By doing everything we can to delight and exceed the expectations of each of these sectors , we know we can build a business that ’ s even stronger , more innovative , and that provides an even better service to customers all around the world .
www . edgetechig . co . uk
54 JUNE 2022 CLEARVIEW-UK . COM