Conservatories
‘ LANDMARK ’ £ 20M DEAL
Conservatory Outlet has signed one of the largest deals in its history today after it extended its long-term partnership with a leading West Midlands home improvement specialist .
The Wakefield-based manufacturer put pen to paper on a new five-year contract with 5 Star Windows that is worth an estimated £ 20m between now and 2027 .
This will see it continue to produce and supply its range of high-quality windows , doors , home extensions and conservatory products to the firm ’ s showrooms in Kidderminster and Worcester .
The deal , signed on the tenth anniversary of the two businesses working together , provides 5 Star Windows with security of supply as it looks to maximise what is proving to be the busiest year in its history with sales due to hit £ 12m in 2022 .
It also ensures exclusive access to Conservatory Outlet ’ s industry-leading products , including its UPVC Extreme , Envisage Flush and Eclipse range of aluminium windows .
“ This is a landmark deal for our business and one that underlines how important the power of the network is to companies like 5 Star Windows ,” explained Greg Kane , CEO of Conservatory Outlet .
“ We have been working together for over ten years now and , despite lots of challenges , we have both grown significantly , mainly because we share the same values around innovating our sector in terms of design , products and service .”
He continued : “ What this means for the customer is that they receive the best possible service when making home improvements and this partnership is great news for people in the Black Country , Kidderminster and Worcestershire .”
( l-r ) Richard Manser ( 5 Star Windows ) with Greg Kane ( Conservatory Outlet )
Richard Manser , Managing Director at 5 Star Windows , added his support : “ Both businesses share the same ethos , so it made perfect sense to extend our involvement in the 27-strong Conservatory Outlet network of retailers for a further five years .
“ We need a supplier that delivers products right first time and has the same appetite for growth that we do , especially seeing we have set ourselves the target of hitting £ 15m sales by 2024 .
“ The manufacturing support is excellent , but there is a lot more to the relationship than that . We regularly get to take part in training events , share best practice with other members and have access to the best marketing department in the industry .”
Conservatory Outlet played a significant role in helping 5 Star Windows emerge from the pandemic in strong fashion after its digital marketing agency DigitalKOG used its ‘ leadology ’ skills to drive unprecedented levels of customer engagement during Covid-19 .
Rather than draw back promotional efforts , the two businesses instead decided to ramp up activity to support the nation ’ s renewed appetite for home improvements , creating new marketing campaigns that delivered a 50 % increase in new enquiries .
The approach also saw 5 Star Windows agree a sponsorship deal with local football team Kidderminster Harriers that saw it receive massive national and global exposure as part of the team ’ s historic FA Cup run .
Greg concluded : “ Both organisations like to do things differently and that was typified by the 5 Star annual sales conference I attended recently . Richard had arranged for Christopher Key , Associate Director of Les Misérables and owner of Performing Perfectly , to inspire their sales designers through the art of theatre .
“ It ’ s just another example of why the partnership works , and we ’ re looking forward to playing a key role in 5 Star ’ s growth and planned expansion over that time .”
www . conservatoryoutlet . co . uk www . 5starwindows . co . uk
64 JUNE 2022 CLEARVIEW-UK . COM