Installer Support
Working even closer with members to achieve best cost of sale
» LEADS 2 TRADE IS working even closer with installers in 2022 as it looks to hit the ground running for its members .
The UK ’ s leading provider of double-qualified sales leads to installers operating in the home improvement sector has always adapted its offering to provide members with the best leads .
From premium lead delivery and pre-qualified hotkey telephone leads to its most recent no pitch no fee guaranteed booking appointment service , members of the company ’ s trusted installer network have been able to get leads delivered to them in a way best suited for them .
And the Stockport-based company is working even closer with them now to make sure they get the best lead value and achieve an acceptable cost of sale .
Andy Royle , co-founder and Managing Director of Leads 2 Trade : “ After the industry boomed last year , the landscape is set to change as this year progresses , with some installers already reporting a definite shift to receiving fewer enquiries from their self-generated efforts .
“ Sales leads will need to provide installers with even more value and while volume and price were once the most important thing , now it must be about conversion to appointment / survey and appointment to sale for businesses to grow .”
The company ’ s confirmed appointment booking , no pitch no fee service is proving hugely popular , with the lead sold to just one other company , meaning a 50 % chance of winning the work for members , and only paying for the lead if they sit and pitch it .
Leads 2 Trade ’ s free mobile app also means members will never miss a sale with appointment and lead alerts . “ Our no pitch no fee is certainly providing unbeatable value for members with a cost of sale that ’ s almost three times less on average than for a standard double qualified lead , while our mobile app allows them to have reporting and sales conversion stats at their fingertips ,” added Andy .
www . leads2trade . co . uk
Raft of enhancements unveiled for popular trade customer portal
» HULL-BASED MANUFACturer , Hurst Doors , has recently invested in a suite of developments to enhance their online platform for trade customers , Hurst Live . Hurst Live already enjoyed high levels of engagement from installers , acting as an easy to use , ‘ one stop shop ’ to assist them in all aspects of managing their orders from end to end .
Hurst Doors has recently celebrated its 25th birthday and hope to build on their commercial success with a range of customer-focused initiatives to be launched throughout 2022 . The enhancements made to Hurst Live include :
• Improvements to the styling , functionality and user interface
• A new search facility for easier navigation
• The introduction of a new ‘ order status ’ checker
• Digital paper trails attached to each order , so that copies of all necessary paperwork are attached to each order
• A ‘ report issues ’ e-form , with the commitment that the Hurst team will respond to all issues within 48 hours
• An updated user manual and the offer of bespoke 1:1 training for new users
Mark Atkinson , Sales Director at Hurst Doors said :
“ The needs of our trade customers are our constant and central focus at Hurst Doors . As part of our ongoing commitment to deliver a quality customer experience , we have listened to feedback and made improvements to Hurst Live to make it easier for our trade customers to manage their orders online , as well as provide more visibility on the status of their orders .
“ The very significant challenges of the last 18 months , due to supply chain issues , labour and transport shortages , highlighted the need to be more transparent with the status of orders and provide customers with as much information as possible . We are confident that these developments to Hurst Live go a long way towards achieving that transparency .”
Hurst Live had already received regular , positive feedback from trade customers , who cited it as an essential tool that assists with managing all aspects of their account , as well as providing a wealth of comprehensive information and useful resources .
www . hurstdoors . co . uk
80 MARCH 2022 CLEARVIEW-UK . COM