My Perfect Product
MAGNETIC
ATTRACTION
Having spent nearly 20 years manufacturing and co-developing integrated window and door blinds , Ian Short , MD of Morley Glass , is always looking at ‘ what next ’ in the pursuit of giving UK homeowners continuously better and more innovative shading and privacy systems .
But for him , there is one stand-out product that has been a staple in his Uni-Blinds ® range , and a topseller , for more than nine years for very good reason – the SV System .
“ The SV System has always been my favourite product within our Uni-Blinds range ,” says Ian . “ It is a sliding Venetian blind integrated within a double glazed unit which I think uniquely balances simplicity of use and operation with sleek visual appeal due to the clever operating mechanism .
“ The SV System uses a cordless magnetic slider , which runs up and down a slim sideguide profile on the left or right edge of the glass , to raise , lower and tilt the slats of the Venetian blind . This three-in-one functionality is what makes this product unique and completely ‘ on trend ’ for clean , uncluttered modern interiors .
“ The system that was developed in Italy by globally renowned ScreenLine integral blind systems manufacturer Pellini – our key supply partner , with whom we have a superb working relationship . We use only
ScreenLine blind systems to manufacture our Uni-Blinds because there is no better quality range of integrated blind systems available anywhere in the world . This ensures our customers benefit from a combination of Italian design flair and European engineered quality in every integral blind unit .
“ Pellini ’ s patented magnetic design really was ground-breaking when it launched in 2014 . And it has retained its appeal to such an extent that it out-sells all our other integrated blind systems to this day .
“ It uses a closed-loop belt transmission system to allow smooth and long-lasting function with little or no maintenance required . And the slider has an extra safety dimension for homeowners in the form of protection against germs , bacteria and viruses – something that is definitely front of mind for many people at the moment given the pandemic . The slider is treated with the Sanitized ® patented antibacterial finish for a long-lasting protective function .
“ The popularity of the SV System is evident when you look at the volumes we produce for installers across the UK . In 2021 , we manufactured more than 105,000 SV System units , an incredible increase of more than 52.5 % on the previous year . That means SV System sales currently account for 7 in every 10 integral blind units we sell , all of which are available within 10-12 days of ordering by 10am on any Thursday , delivered free to our customers nationwide .
“ It is highly versatile , being suitable for most types of windows and doors , to allow homeowners to get a sleek look with their shading and privacy solution whatever their property style . Ten slat colour options are available , including an exclusive from Morley Glass in the S159 anthracite grey , along with four colours for the slider , sideguide and headrail - all helping to achieve the perfect look .
“ In terms of feasibility , the SV is designed to fit within a 20mm cavity in insulating glass units with a width of between 300mm and 1500mm , and a
68 MARCH 2022 CLEARVIEW-UK . COM