Business
THE NEW BOOKED APPOINTMENT SERVICE – WHAT IS IT AND HOW WILL IT BOOST YOUR ROI
When Leads 2 Trade launched its premium booked appointment service in 2020 , it was in response to helping installers generate leads and overcome the nervousness of homeowners arranging multiple appointments and visits to their home after the first pandemic lockdown . Almost 18 months on , the service is proving so popular that 65 % of all leads are now confirmed appointments . Here , Andy Royle , co-founder , and Director of the UK ’ s leading provider of double qualified sales leads for companies operating in the home improvement industry , explains how it works – and why every installer should be using it .
Having listened to our members we understood their unique challenges , including the need to spend less time contacting prospects and managing their diaries and to stop paying money for leads they might not appoint or win . We also understood that consumers are not as confident at having multiple companies in their home . We launched our confirmed appointments premium lead service as the perfect solution , and with 65 % of all leads are now confirmed appointments , it has really hit the mark .
How it works
Thanks to our Trusted Local Supplier Network from our comparison websites , including market leading online brands , ‘ Double Glazing on the Web ’ and ‘ Conservatory Online Prices , we generate an enormous number of leads , hitting the 2M lead landmark in our 15th year last year .
Our experienced , in-house , call centre team immediately react to the web enquiries and double qualify the enquiry to make sure the consumer is the homeowner and wants to arrange a free no obligation quote to buy .
We then take it a step further by co-ordinating the lead with your salesperson ’ s diaries with the appointment and we only provide the lead to one other company .
We confirm everything with the consumer and send them a short Biography of the two companies they will sit down with . The appointment is then further confirmed by email and text prior to the visit , and once the appointment is confirmed , we inform the installer and all they have to do is turn up and undertake the survey and make the sale .
Following the first appointment , we contact the customer to see if they need the second appointment or not , and if our member doesn ’ t sit and pitch to the consumer then they don ’ t pay for the lead .
The benefits
For our installer members , the benefits of our booked appointments are huge . Instead of buying a sales lead , they are buying a confirmed appointment , which means less hassle in having to contact the prospect direct and arrange a time .
With the lead delivered to just one other installer , instead of three / four like so many other lead providers , it means there is a 50 % chance of winning the work , making for higher conversion rates .
They also only have to pay for the lead if they actually sit and pitch to the customer , which will save time , deliver an
acceptable cost of sale , and mean a greater return on investment .
For the consumer , they are still getting the comparison service , but it will be much more controlled . Our experienced team also supports them through the journey , with an email , text , and telephone call confirming the first appointment , then we contact them after to see if their needs have been met .
Perfect for 2022
While many installers will have had full order books until the end of the year , now is the time for them to start thinking about how to sustain those volumes in the short to medium term .
While demand will remain buoyant , some installers are reporting a definite drop off in enquiries from their self-generated efforts , so demand for sales leads will never have been greater .
Our booked appointments will not only provide installers with a greater chance of winning new business so they don ’ t see a dramatic drop off , but they will also provide better value – which will be important as business starts to slow down .
For more information telephone 0800 124 4308 or visit https :// leads2trade . co . uk / about / appointment-booking /
94 JANUARY 2022 CLEARVIEW-UK . COM