Annual Predictions
Improving installer marketing for growth
2022 looks set to be more balanced for our installers after the pent-up demand that followed the pandemic .
MICHELLE WRIGHT , GROUP MARKETING MANAGER GLAZERITE
» THE EVENTS OF 2020 certainly cemented the need for a digital marketing strategy , with even the most reluctant of consumers becoming more comfortable online . Statistics show that 97 % of people learn more about a local company online than anywhere else , while 88 % of prospective customers also search for online reviews . It pays then to have a robust strategy , with a dynamic , SEO-optimised website , and social media channels that can act as a starting point for the customer journey .
Glazerite supports a large proportion of its installer base with both digital and more traditional marketing services . This includes our retail installer pack , which houses the latest brochures , showcasing our products from the likes of Residence , VEKA , and Halo .
Our marketing packages are tailored to each of our installers ’ needs and can vary from a consultative approach to hands-on support , taking the burden away from the installer so they can focus on their core activities . To match the bespoke nature of our offering , we get under the skin of each installer ’ s business and target market with an audit , to ensure what they offer addresses the expectations , wants , and needs of their prospective customers . This support ranges from a complete content overhaul and refreshed imagery to pointers that could enable our installers to take on even national competitors when it comes to marketing themselves .
We are constantly evolving the marketing package we offer too , and we have recently rolled out our new retail-focused website for installers to take advantage of . This gives our customers access to an SEO-optimised , high-end web presence that can be installer-branded and meets the latest security criteria from Google such as SSL encryption . Next up is the launch of our social media toolkit , offering guidance and relevant content our installers can use to shape their social media channels , attract new business and develop and deepen relationships with existing customers .
www . glazerite . co . uk
Buoyant sector offset by supply chain issues
HOWARD TROTTER , BUSINESS MANAGER , SHELFORCE
» IT ’ S FAIR TO SAY THAT 2021 was an interesting year , with a sector that was buoyant offset by supply chain issues , and this is likely to continue into 2022 .
Despite the challenges , we ’ ll be sad to see the back of it as we scooped four awards , including 2021 Greater Birmingham Chambers of Commerce ( GBCC ) Business of the Year . Our Fireshel 30-minure fire resistant door was also in huge demand and with a huge number of fire doors needing to be replaced , projections for fire doors are through the roof for 2022 for local authority projects .
We will look at increasing our capacity from manufacturing 70 fire doors a week to cope with the demand as we expect the big thing for us in 2022 to be fire doors .
Of course , we are also aiming to win even more contracts with Local Authorities , in social housing and the New Build sector , provide products that allow our citizens to enjoy a comfortable and safe home , and continue to adopt our fully-inclusive approach to our workforce .
We ’ re also looking forward to continuing to work with ModPods International and supplying our windows and doors for their modular homes .
Hopefully we will see the return of industry events this year too , as it was great to attend last year ’ s Glazing Summit and get the energy and buzz of being amongst industry peers once again .
www . shelforce . com
34 JANUARY 2022 CLEARVIEW-UK . COM