Annual Predictions
The go-to machinery expert
If 2020 was the year of lockdown , 2021 was the year of the bounce back . And it was quite a bounce back . Most of the industry had feared that the pandemic would suppress demand and lead to a prolonged recession , but thankfully the reverse happened . With fabricators hitting an all-time high in product demand , it ’ s fair to say that the industry ’ s bounce back brought its own set of challenges .
DAVE THOMAS , MANAGING DIRECTOR AT HAFFNER MURAT
THE VALUE IN AUTOMATION
I highlighted in 2020 the fact that automated machinery was an essential tool in coping with socially distanced working . Its other superb strength is its ability to help fabricators ramp up production very quickly without compromising on quality . For both these reasons , we had an exceptionally busy year . We recognised that we needed to keep lead times as rapid as possible to support fabricators in handling their surge in order demand . Fortunately , our new purpose-built factory in Istanbul , Turkey , allowed us to rapidly increase our manufacturing output and improve machine order turnaround more than ever before . We even held certain popular automated machines in stock for rapid delivery . We also took on new members of staff in the past year and they are indispensable in helping us keep pace with demand without compromising on service .
NOW OFFERING THE INDUSTRY ’ S MOST COMPREHENSIVE MACHINE PORTFOLIO
Away from the pandemic , we will be continuing to focus on business development and growth this year . We were proud to launch an exclusive supply partnership with Graf Synergy last year . It has an outstanding product offering for both aluminium and PVC-U fabrication . It is perhaps best known
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customers are keen to offer the stateof-the-art in high end seamless weld products that tap into the trend for higher value products
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for its world class seamless welding technology and patented welding techniques which increase fabrication efficiency and product quality . As we expected , the partnership is proving very popular – customers are keen to offer the state-of-the-art in high end seamless weld products that tap into the trend for higher value products .
The partnership also means we now offer the industry ’ s most comprehensive machinery portfolio . Combined with our commitment to value-added service that focuses on building long-term relationships with our customers , it ’ s helping to cement our reputation as the go-to machinery experts .
AN AWARD-WINNING END TO THE YEAR
After such an intense year last year , we were delighted to win Best Machinery Company at the National Fenestration Awards 2021 . The team worked so hard and it was great to see their efforts
recognised . The award means a lot because it ’ s voted for by the industry , so was a vote of recognition by our peers and colleagues . It was back-to-back wins for us too , which was another feather in the cap . Rest assured , we ’ ll be doing our best to make it three in a row this year .
SEE YOU AT FIT ?
As we head into 2022 , we ’ re very much looking forward to seeing colleagues and customers in person again at the rescheduled FIT Show . We ’ ll have the largest stand in the event ’ s history and at 405 sq ft it will mean we can display our widest ever machine range that will be suitable for all sizes of fabrication . Our talented sales and technical team will also be on hand to answer any questions and demonstrate the machines ’ capabilities . It will be the first UK flagship event to reconnect the market and we can ’ t wait to see you there .
32 JANUARY 2022 CLEARVIEW-UK . COM