Installer Support
Celebrating 15 years at the top
The UK ’ s leading provider of double-qualified sales leads to installers operating in the home improvement sector , Leads 2 Trade , is celebrating its 15th anniversary .
Having spotted a gap in the market that would provide red-hot double qualified leads for companies at a competitive price , Andy Royle , John Cohen , and Alan Gray used their contacts in the home improvement industry and built a series of websites that would capture consumer enquiries and created the now recognised ‘ Trusted Local Supplier ’ brand in November 2006 .
They then set about creating a national network of reputable home improvement companies that could offer consumers a free , no-obligation , quote before building a UK call centre where staff could immediately react to the web enquiries and qualify them before being sent out to their members .
In 2007 Leads 2 Trade moved from partnerships and commissions to a cost per lead model , before adding renewable energy products to its offering in 2010 , with boiler replacement leads not far behind in 2012 .
The company acquired the ‘ Compare Companies ’ brand in 2013 and , after celebrating 10 years in 2016 , they moved to larger business premises just a year later and won highly commended at the Stockport business awards .
Then in 2018 the company acquired CloudGlaze , which included market leading online brands , ‘ Double Glazing on the Web ’ and ‘ Conservatory Online Prices ’, to complement its other consumer facing brand Trusted Local Suppliers .
The company has also introduced several exciting developments for members over the years , including pre-qualified hotkey telephone leads , a ‘ no pitch no fee ’ confirmed , pre-arranged appointment lead service , and its latest innovation the L2Tapp , which was launched this year .
Andy Royle , co-founder and Managing Director , said : “ Reaching our 15-year anniversary is a terrific milestone and our longevity is testament to our dedication to continue supporting our members and supplying them with the very best leads .
“ What has been instrumental in staying at the top has been our ability to adapt our offering to our members needs , not only what they want from a lead but how they want that lead delivered while keeping the comparison service the consumer wants .” Leads 2 Trade hit the half a million leads generated mark by 2014 and then hit the 1m milestone by 2017 . The company continued to generate thousands of leads and support clients throughout lockdown and the pandemic in 2020 and hit the 2M lead mark this year , with 65 % of all leads now being supplied to their clients as confirmed appointments .
“ It ’ s been a fantastic 15 years for us , and our members , and to hit the 2M lead mark in our 15th year has been perfect ,” added Andy . “ We have everything in place to continue to provide national , regional and smaller installers with all the leads they need to grow their businesses in the future .”
For more information on joining Leads 2 Trade ’ s Trusted Local Supplier Network , telephone 0800 124 4308 or visit https :// leads2trade . co . uk
CLEARVIEW-UK . COM JANUARY 2022
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