Clearview 241 - December 2021 | Page 70

Installer Support

GRAND DESIGNS LEAD ENGINE FOR CUSTOMERS

» SHEERLINE , THE GROUND-BREAKing aluminium window and door system , has invested in its first consumer campaign to create awareness , interest , and premium quality leads for Sheerline fabricators and installers .
Targeting top-end homeowners and the booming premium-quality home improvement market , Sheerline ’ s first consumer adverts are appearing in Grand Designs , the magazine based on the hit television programme of the same name . A pipeline of activity including digital guides , newsletter features , and social media adverts are also planned in the coming weeks and months .
Sheerline is also investing in a strong in-house consumer support team to produce a sustained level of consumer marketing that will build the Sheerline brand with premium audiences and generate a stream of quality leads for customers . The company is recruiting a dedicated consumer PR copywriter and a graphic designer to create stunning consumer adverts for Grand
Designs readers . A special landing page has been designed to manage enquires from consumers – www . sheerline . com / balance .
Sheerline Classic , Sheerline Prestige and the S1 Roof Lantern have received enthusiastic feedback from customers who love the innovative range of products . Most of all , they love the outstanding , reliable service that enables them to sell in real time because all products in all colours are supplied from stock . And bespoke colours are delivered in half the time most aluminium systems companies aspire to . Roger Hartshorn , CEO at Garnalex , says : “ The home improvement market
is extremely strong at the moment and there ’ s a huge demand for premium quality aluminium windows and doors . We expect the consumer campaign to generate quality leads for our fabricator and installer partners across the country . Our beautiful high-performance windows and doors are in a class of their own , and as they ’ re Made in Britain , and sitting in our warehouse , we can deliver reliably in five working days . That gives Sheerline fabricators and installers a powerful competitive advantage when their competitors are wondering how many weeks they ’ ll have to wait , and delivery dates are all over the place . Sheerline Classic and Sheerline Prestige windows and doors are delivered from stock and available in 12 colours . With bespoke colours also delivered in 10 working days , we have something to suit every discerning homeowner and project .”
www . sheerline . com www . sheerlinevideo . com

HOME TRUTHS BOOK LAUNCHED FOR INSTALLERS

Brisant-Secure has launched a new publication “ The Book of Home Truths ” which helps locksmiths and door installers explain to homeowners why Ultion will ensure their doors stay locked .
» ULTION WAS CREATED TEN YEARS ago in 2011 , in the founder ’ s garage . Steve Stewart ’ s knowledge of the workings of front door locks was the best in the UK . Fed- up with barrels which he could break through in nine seconds , he designed one that he knew would foil even the most skilled burglar .
The new book demonstrates the opportunities Ultion offers for the trade , with case studies of people ’ s homes who have been protected . Key crime statistics are laid out , which Ultion was developed to combat ; for example a staggering two thirds of burglaries occur when the homeowner is present . The £ 2000 security guarantee is explained .
It highlights technical points explaining about the inner core being made from molybdenum , an element 25 % tougher than iron . A QR code activates the augmented reality model to bring the lock ’ s technology to life . There ’ s the convenience of one key working all doors in the house , including the shed padlock , and that these can be delivered the following day .
Nick Dutton , CEO Brisant-Secure said : “ We have spent many hours compiling an authoritative handbook of all the marketing tools that have been created over the last ten years to help people sell more locks and doors . Now it can all be accessed in one place , making it easier and quicker to sell more .”
www . brisant-secure . com
70 DECEMBER 2021 CLEARVIEW-UK . COM