Clearview 241 - December 2021 | Page 56

System Companies & Profiles

Delivering for today ’ s consumer

Phil Parry , Business Development Director at Epwin Window Systems , looks at why aluminium gives today ’ s consumers what they ’ re looking for and how the award-winning Stellar aluminium system takes the benefits to the next level .

It ’ s fair to say that growth across the domestic market is unprecedented as homeowners seek to upgrade their spaces and make them more suitable for the way we live now .

Since the start of the pandemic , we have seen a shift in consumer ’ s buying preferences when it comes to replacing their windows and doors . To understand what today ’ s homeowners are looking for , it ’ s worth looking at the latest research .
The first is the need for natural light . Two thirds of homeowners say it is very important to have lots of natural light in their home 1 . This is obviously the direct result of the various lockdowns which meant people spent more time in their homes than at any other time . We are also aware that an abundance of natural light into the home offers substantial benefits for our health and happiness so it ’ s not surprising that homeowners are seeking products that deliver this feature .
The second is that today ’ s homeowners are increasingly eco-conscious . Whether it ’ s the rising cost of energy bills or concern for the climate , creating a thermally efficient home is seen as vital . Half of UK homeowners consider themselves to be eco-conscious and 57 % want to be more eco-friendly . For one in five homeowners , this means installing double glazing . 2
When it comes to getting inspiration for their homes , a quarter of homeowners turn to TV design makeover shows and 16 % browse online .
Taking all these stats together , it ’ s hardly surprising that sales for domestic aluminium products is a massive growth area as the products tick every box for homeowners . And when it comes to helping homeowners realise all the benefits that aluminium windows and doors deliver , the Stellar aluminium system delivers over and above .
Firstly , Stellar has the slim sightlines that maximise the natural light that homeowners prioritise . In fact , Stellar is at least 30 % slimmer than the main
competing systems . Comparing a window of the same overall size and layout , this translates to a glass area that ’ s about 12 % larger . It also maximises the aesthetic benefits of aluminium that homeowners will have seen on television and online . It ’ s the only aluminium system on the market that offers a truly fully flush system , with flush aesthetics inside and out .
The Stellar system also takes the eco benefits of aluminium to the next level . It ’ s long-lasting with its lifespan of 30-40 years . It ’ s 100 % recyclable too . But more than that , it uses 30 % less aluminium than rival systems , so it uses fewer resources from the start .
These benefits are just a few of the many reasons that Stellar is fast securing a reputation for being a solution for the lucrative high-end projects that every installer craves , but is equally at home in all property types from modern to sensitive heritage transformations .
But Stellar isn ’ t just a system that holds consumer appeal , it a system that appeals to both fabricators and installers too . It
has several patented features including the Reverse Butt Joint that means no dummy sashes or reverse adaptors are needed and pre-gasketing that saves time and reduces waste . It all adds up to a system that is 20 % faster to fabricate than its rivals . It ’ s also quick to install , especially for those installers more familiar with fitting PVC-U product because it uses the same installation principles as PVC-U , including pre-gasketed knock in beads . Common feedback is that Stellar is easier and faster to fit than anything else on the market which is vitally important when time is literally money .
Stellar was designed to be the future of aluminium windows and doors . It ’ s already set a new benchmark in the retail aluminium sector and picked up several industry awards in the process . But here at Epwin Window Systems , we won ’ t stand still , which is why 2022 will see several new , equally fast-fitting , feature-rich products that will complement the Stellar range .
www . epwinwindowsystems . co . uk
1
Pilkington : What Makes the Perfect Home 2 Rated People Home Improvement Trends Report : 2021
56 DECEMBER 2021
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