BUSINESSNEWS
Smart Insurance Super-Hiro
» WINDOW AND DOOR smart-sensor pioneer , Kubu , has partnered with revolutionary online smart home insurance provider Hiro , to bring prevention-first insurance to the glazing and fenestration industries . Kubu over the last two years has hit the market with a number of industry firsts , the first hardware range that can be updated with smart technology , the first sensor that can detect if the door is locked or unlocked . Now it is the first lock and smart sensor to be approved by an insurance company .
Hiro is clever . It takes a prevention-first approach to insurance by empowering members to protect their homes with smart tech , offering a fairer price on insurance for doing so . Getting a quote takes just seconds , while members subscribe to monthly payments and there are no lengthy contracts , and the policy itself can be cancelled at any time .
Ryan Bromley , group commercial director and head of tech for Kubu enthused : “ Hiro is changing the way in which consumers purchase insurance and the fact that we had to prove the Kubu platform as part of a rigorous testing programme , shows the fact that we have proven technology . It also provides our customers with another strong USP and as an industry first , fabricators and
installers can promote that once the Kubu smart-sensor is activated in their windows and doors , it will provide a tangible reduction on their home insurance and that ’ s never been done before .” While Kubu is looking to revolutionise the way in which windows and doors are sold , Hiro is looking to instil the same step change in home insurance – truly helping members to protect their prized possessions , as well as offering financial support if bad things do happen .
Hamza Abbas , business development and partnerships director for Hiro commented : “ I ’ ve lost count of the number of times I have left home in a rush , got on the train , and then tried to remember whether I locked the front door . Kubu gives you that peace of mind . Our partners represent some of the most trusted smart brands in the world , and Kubu will form an important part of our future , both for us and our members .”
www . kubu-home . com
Successful support in marketing materials
» LEADING TRADE FABRICATOR Heritage Trade Frames has expanded its consumer facing marketing support materials with a suite of high-end consumer leaflets . Produced by the award-winning Epwin Window Systems marketing team , the range of professionally designed literature promotes Stellar and Optima products that Heritage markets on behalf of its customers under its Safeguard branding . The newly commissioned literature was designed to help Heritage Trade Frames ’ customers to close more sales by communicating all the products ’ technical benefits to the consumer and enable trade counters to provide a quick product overview to their installer customers .
Heritage Trade Frames is one of the North West ’ s leading trade fabricators . Founded in the late 1980s the business set out a clear objective to manufacture and supply quality windows , doors and conservatories . Thirty years later , the objective is proving more than successful , with over a million products supplied and installed in homes and offices around the North West . And together with the support of Epwin Window Systems , the quality of Heritage Trade Frames marketing support matches the quality of its products .
Phil Cresswell , Sales and Marketing Manager at Heritage Trade Frames , said : “ Feedback on the new literature from our customers has been incredible . They ’ ve told us that it has been some of the most effective marketing literature they have used from our industry , which is always good to hear as we know it ’ s proving to be successful .”
The literature pack includes leaflets for Safeguard PVC-U residential and French doors , Safeguard PVC-U casement windows and the Safeguard aluminium bifold door . They all feature essential information , compelling copy and high-quality lifestyle imagery throughout .
Phil commented : “ Knowledge and professionalism of the in-house teams were superb , and they have delivered a range of successful literature , as the feedback from our customers shows .”
Heritage Trade Frames is a longstanding Epwin Window Systems customer and manufactures the award-winning Stellar aluminium and Optima PVC-U systems . As an Epwin Window Systems customer , the company has access to bespoke marketing solutions to support the business . The overall branding of the new literature sits perfectly with several additional consumer brochures designed by Epwin Window Systems to further showcase the Stellar and Optima ranges .
www . epwinwindowsystems . co . uk
CLEARVIEW-UK . COM » NOV 2021 » 93