BUSINESSNEWS
Purplex £ 1.5m investment shows commitment to window industry
With 35 years in the window industry , renowned industry consultant Andrew Scott has seen it change and evolve many times to meet three-decades worth of challenges . Here , the Managing Director of leading full-service marketing agency Purplex , discusses why he has invested £ 1.5m to support the window industry – and why now is the time for ambitious businesses to build and shape their future .
» I HAVE ALWAYS BEEN conscious of the vital role Purplex plays in providing our clients with a platform to grow , and this has never been more apparent than over the last 18 months , when the challenges of the pandemic coupled with Brexit have resulted in crippling material , supply , and labour shortages through a period of record demand for home improvements .
When COVID first hit , we made the decision to quickly shift strategy and support our customers with internal communications and customer communications , as well as maintaining their brand and reputation .
The strategy clearly worked - our clients weathered the COVID storm extremely well and most have since gone on to enjoy a record period of growth over the past year , putting them in a strong position as we head towards 2022 .
A NEW ERA
But it ’ s not been easy and given the market uncertainty , we made the decision to make 2021 a year of investment with the aim of providing our clients with all the tools to build and shape their future .
The investment included £ 1.5m in a new office on the same site as our current headquarters . This stunning building can accommodate 100-plus additional employees and features a full state-of-the-art technology kit-out , dedicated training centre , café , and gym – and it will become the first net-zero carbon office in the South West .
We have also invested in our video production department with 4K HDR Cameras that have been approved for use on BBC , ITV , and Netflix , CAA approved drone pilots with worldwide insurance , 360-degree virtual tours , and a dedicated TV / recording studio housed in our new headquarters .
We also made the decision to invest in strengthening our team by recruiting 36 new staff , with extensive investment in training and development , and we plan on expanding to 200 staff in the next three years .
The new office will give us the space to continue our upward trajectory , grow each area of our operation , and offer our clients the best services .
Having grown exponentially in recent years , producing fantastic results for customers , this investment is testament to the demand for our services , and our commitment to our clients . If we are a success then our clients are , and vice versa .
THE TIME TO BUILD IS NOW As the UK moves towards economic recovery , there has never been a better time for ambitious businesses in the industry – and those companies that come back stronger , faster , and better will benefit the most .
With costs rising rapidly and margins being squeezed , businesses will need to either drive increased revenue to maintain the same ( or better ) profit in cash-terms , or seek ways to increase prices ( and thus margins ) and add value .
Trusted brands always attract a premium and in 2022 and beyond , businesses must strengthen their brand to succeed .
Marketing will be more important than ever before to connect with your audience , build your brand and business , and ultimately secure your future growth .
Thanks to our investments , we are now 100 % focused on helping companies develop their brand , market share , and differentiate themselves so they can win additional margin points at a time when material costs are rising .
As the discussions and debates demonstrated at the recent Glazing Summit , the opportunities will be there for businesses moving forward . It ’ s imperative that businesses put themselves into a position to grasp those opportunities .
Thanks to a team of industry experts and marketing specialists that bring all the key marketing disciplines under one roof , we use 30 plus years of industry experience and analysis to create marketing strategies that fuel sustainable and profitable growth for our clients .
For more information , visit purplexmarketing . com or call 01934 808132
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