BUSINESSNEWS
The Consultancy delivers again for the residence collection
» “ IT ’ S PROBABLY NEVER BEEN MORE important than it is right now to invest in your digital presence .” That was the view of Jo Trotman , Marketing Manager at The Residence Collection and Window Widgets , speaking about the work being done by its web development partner The Consultancy .
The team at The Consultancy has just added a ‘ Find a Fabricator ’ function to the website to enable installers to locate fabricators in their region and help deliver new business leads to The Residence Collection customer base .
Jo explained : “ As the world migrated online during the pandemic , we worked with The Consultancy to ensure that our digital offering continued to work as hard as possible for us and our customers . The new ‘ Find a Fabricator ’ function is obviously a key part of that . It ’ s really quick and easy for installers to use and it means we can be more efficient and proactive internally as well .”
Installers who visit The Residence Collection trade website at : https :// tcn . residencecollectiontrade . co . uk / can now see a full list of fabricators across the UK , and for the first time Ireland as well , along with their contact numbers . All of the fabricators ’ locations are marked on a map and , as soon as a visitor clicks on one , full contact details pop up . Installers can then refine the list by typing in their postcode and preferred distance – anywhere from 5 to 100 miles .
The Find a Fabricator function is an echo of the Trade Counter search tool which The Consultancy created for The Residence Collection ’ s sister company Window Widgets last year . The ongoing success of that and the speed and ease with which it was created and deployed meant it was only a matter of time before something similar was added to The Residence Collection website as well .
Richie Thornton , Director at The Consultancy , commented : “ The team at Window Widgets and Residence Collection completely buy-in to the idea that the best websites are the ones that are constantly evolving . We ’ ve been their web development partners for several years . During that time , they ’ ve maximised the value from their investments online by regularly refreshing not just the look and feel of the websites but the functionality and user experience too .”
www . theconsultancy . co . uk
‘ Education is key to change ’
Constructing Excellence South West ( CESW ) has appointed Purplex as its new marketing partner .
» THE ORGANISATION , CHARGED with driving the change agenda in construction within the south west as part of the Constructing Excellence Regional Partnership ( CERP ), exists to improve industry performance to produce a better built environment .
And it has turned the leading full-service marketing agency in the construction and building products sector to help .
Andrew Carpenter , CESW ’ s Chief Executive , explained the move : “ Education is key to change in the construction industry and as the leading marketing agency in the sector we believe Purplex is best placed to help us influence the change that needs to happen .
“ The 2050 net zero target in particular is a huge focus ; with construction accounting for 40 % of all carbon emissions in the country , we become very important to whether that target is hit , so we ’ ve got to get it right .”
Using knowledge to influence change through nine local best practice clubs across the South West and six theme groups , CESW holds a series of summits , weekly webinars , and leadership dinners for its members , with its flagship CESW Awards Ceremony Dinner 2021 taking place on September 17 at Bristol ’ s Marriot City Centre Hotel .
Since being founded in 2004 , Purplex has grown by at least 34 % every year and now boasts more than 150 customers spread across the fenestration , construction , and building products located throughout the UK and Europe .
Andrew added : “ CESW is very much something for the industry , by the industry and as a cross-sector , cross-supply chain , member led organisation we are passionate about providing best practice and change at all levels of construction .”
Purplex ’ s Managing Director Andrew Scott commented : “ CESW offers a fantastic space for forward thinking , innovative construction professionals to learn from each other , share knowledge and ultimately improve not only their business but the industry . We are delighted to be working with them and are looking forward to forming a strong partnership to help take the construction industry where it needs to go .”
www . purplexmarketing . com
92 » SEP 2021 » CLEARVIEW-UK . COM