BUSINESSNEWS
Management Buy Out as new team seeks to drive business forward
» LEADING TRADE FABRICATOR , THE Glazerite UK Group has been acquired in a management buyout . Led by Group Managing Director , Robert Brearley , the management team includes Mark Johnston , Group Finance Director , Jeff Dunn , Group Sales & Marketing Director , Darren Rhodes , Managing Director ( North West ) and Matthew Thomas , Managing Director ( East ).
The MBO completed on 9th July 2021 , with the new team acquiring 90 per cent of the business and former Chairman , John Hewitt , retaining 10 per cent .
Robert says : “ With strong leadership and a talented and passionate team across the Group , the business has grown way beyond any expectations . With ambitious growth plans and continuous investment over the years , it ’ s proudly sitting as a major player in the industry . The business is in good stead for the future and we have some innovative and exciting plans in
Darren Rhodes , Jeff Dunn , Rob Brearley , Matthew Thomas , Mark Johnston
place to build on our offering as we look to take Glazerite to the next level .”
Glazerite was founded in 2000 by John Hewitt and Jason Thompson and is a true success story of the last couple of decades , with a tenfold growth . The company now employs around 270 people at its sites in Bolton , Peterborough , Wellingborough and Bristol .
From the outset , servicing installers with a comprehensive range of products and services has been fundamental for the fabricator , with leading brands such as VEKA , Halo and the Residence Collection at the core of the offering .
Glazerite ’ s main supplier , the VEKA Group , has welcomed the move . Managing Director , Neil Evans says : “ We have a solid , longstanding and vital partnership with Glazerite and they have always set the bar high in terms of an offering from a fabricator . The new management team is equipped with drive , experience and expertise to shape the incredible business built by John and Jason as it moves to the next level . It ’ s always good to see some fresh perspective and ambition within our customers and we look forward to working together on our common long-term goals .”
The MBO was put together by Don Gray of BHP Corporate Finance , with funding from Nick Salmons at Shawbrook Bank .
www . glazerite . co . uk
EMAIL MARKETING – DOING MORE WITH LESS
Award-winning industry data specialists Insight Data explain why email marketing is more important than ever – and why it should be an integral part of your marketing budget .
» IN THE EVER-CHANGING marketing landscape , one thing has never changed in the last decade – the value of email marketing .
Email marketing generates the highest ROI for marketers thanks to the need to do more with less , and it ’ s the best way to connect with an audience while staying on budget .
It has become even more important since the coronavirus pandemic , taking centre stage as the perfect way for companies to communicate with their customers .
And it ’ s no wonder , with the latest reported number of email users exceeding 4.1 billion – over 50 % of the world ’ s population .
Email marketing has become the most powerful way of generating new business , maintaining existing customer relations , and building awareness . It has a larger reach and gets delivered directly to the inbox of key decision makers , bypassing the traditional ‘ gate keeper ’.
Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalised way and increase sales at an affordable cost .
And customers want information that ’ s useful to them ., so marketing messages relevant to their specific needs will mean they are more likely to engage with your content .
Jade Greenhow , Insight Data ’ s Operations Director , commented : “ At Insight Data we have we have the largest and most accurate list of email contacts with the highest number of ‘ direct ’ email addresses in the construction and glazing industry , and have developed STEM , our powerful email marketing platform which incorporates inbox testing , spam scoring , tracking and reporting .
“ Working closely with ISP providers to maintain ‘ good reputation ’ means higher email delivery rates ( typically 98 %) and better response . And with our combination of premium data , advanced technology and email marketing expertise can result in 400 % better results than other email marketing solutions .”
With access to just 13,902 fenestration email contacts , 22,365 local builders and 7,812 merchants , 9,777 Architecture practices , and 1,275 construction companies – Insight Data offers immediate unlocking of your email marketing potential . For more information , contact Insight Data on 01934 808293 or via email at hello @ insightdata . co . uk .
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