BUSINESSNEWS
HOW HARDWARE GUARANTEES CAN BOOST YOUR CONVERSIONS
Paul Atkinson , Managing Director at Yale , outlines the benefits of a lifetime guarantee on door and window hardware – and why Yale ’ s offering is the ultimate option for fabricators and installers
» NO ONE WANTS TO BECOME A victim of burglary . The average cost of a residential break-in in the UK is £ 3,030 – a significant sum for any household – and when you factor in the emotional cost and the risk to items such as family heirlooms , it is no wonder that secure doors and windows are a major priority for homeowners .
That ’ s why a hardware guarantee from a trusted consumer brand manufacturer can provide a significant boost to fabricators and installers ’ lead generation and conversion . A good guarantee first and foremost provides homeowners with the reassurance that the hardware installed on their door or window is of a tested standard that makes a break-in less likely . Secondly , it gives them the peace of mind that – should the worst happen – the manufacturer will support them with a package to cover any resulting cost .
PROTECTION , PROTECTION , PROTECTION
While a hardware security guarantee means manufacturers will pay homeowners money in the event of a break-in , the money is not the most important thing , since homeowners cannot profit from a break in . Instead , it is the security of the manufacturer ’ s hardware products – as well as , crucially , the company ’ s reputation and the trust it engenders – that define the value of the package .
For doors , the products should include a TS007 3-star kitemarked anti-snap cylinder to provide maximum security against known attack methods , a TS008 letterplate that features an inner flap with a positive stop feature to guard against common attack methods and ‘ fishing ’, as well as high-quality hinges , handles and multi-point door locks that have been designed to achieve PAS 24:2016 security as standard .
For windows , the package should feature highly secure window locks , as well as friction hinges , handles and ancillary devices .
The Yale Lifetime Security Guarantee provides all of this – from the Yale Platinum Euro Profile door cylinder to our range of
highly secure window hardware . It also offers homeowners to £ 3,250 in the event of a break-in , meaning it provides not only strong protection against burglary , but also generous support if one does happen .
THE POWER OF REPUTATION
With 98 % brand recognition , Yale is widely acknowledged to be the leading home security brand , inspiring a high level of trust in consumers around the world . This is what truly makes the Yale Lifetime Security Guarantee the best choice for window and door retailers and fabricators .
One company to benefit from the advantages of the Yale Lifetime Security Guarantee is Modplan , a leading VEKA trade fabricator . The Newport company has offered the scheme on its VEKA and Liniar window and door profiles for several years , and has signed up more than 40 main installers for membership certification .
Heidi Sachs , Managing Director of Modplan , comments : “ Security is so important to homeowners , and for us , the Yale guarantee plays a big role in putting their minds at rest . This is possible because Yale is closely associated with reliable security – a reputation that continues to be deserved today . The Yale Lifetime Security Guarantee is a huge positive for our brand .”
Another company to have embraced the guarantee is Northern Trade Windows , a Leeds-based supplier of windows and doors for more than 27 years . Since adopting the Yale Lifetime Security Guarantee , the company has seen its conversion rate increase by 30 percent .
Managing Director Elliot Cosgrove comments : “ In terms of selling points , the Yale Lifetime Security Guarantee is the cherry on top of the cake for us . We were already doing well before we adopted it , but since we took it up , it ’ s provided a massive boost to our business .
“ The Yale guarantee is now the main thing we focus on in our sales pitch to customers , and the confidence it gives them is plain to see . That ’ s testament to both the generosity of the guarantee , and above all the great reputation that Yale has with the general public .”
With the financial and emotional cost of being burgled so high , the best guarantee for homeowners is the one that makes doors and windows the most secure against attack in the first place and comes from a widely trusted brand that inspires confidence in homeowners . This makes the Yale Lifetime Security Guarantee the best possible choice .
www . yaledoorandwindowsolutions . co . uk
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