Clearview 236 - July 2021 | Page 22

DOORS & WINDOWS

‘ Exceptional quality ’ for care home and assisted living apartments

» OVER 300 OPTIMA casement windows and 60 doors from Profile 22 have been manufactured and installed in a new 85-bed care home and 45 assisted living apartments in Sutton Coldfield . The developer is renowned for delivering exceptional quality projects , which meant suppliers had to meet exacting standards and quality specifications .
The window and door contract were awarded to Sutton Designs
in Kingstanding , Birmingham , with manufacturing undertaken by Profile 22 ’ s Approved Commercial Manufacturer , Central Window Systems in West Bromwich . The two companies had worked on previous care projects , which meant that as well as being able to demonstrate their ability to meet the tender requirements for this project they also brought a proven track record .
Optima offers market-leading structural strength and highsecurity features and casement windows are PAS24:2016 approved as standard which was important to meet the project specification . The highspecification system comes with an impressive set of credentials and design flexibility to meet all commercial project requirements . In this project , all windows were fitted with open-out restrictors
for the safety or the residents and all window and doors needed to comply with fire and smoke escape protection measures .
www . profile22 . co . uk

SLIDING DOORS FRAMED IN STYLE

» AVAILABLE IN A SOPHISTICATED matte black finish , the CRL Brooklyn frame system brings style and timeless elegance to sliding glass door partitioning for domestic and commercial use .
In the domestic setting , CRL Brooklyn taps into the move towards open-plan living , acting as a practical partition between kitchen and living areas , for example , while ensuring that natural light can flow throughout . In commercial situations , the sliding door system is ideal for use in any environment where partitioning is required , from restaurants to offices , providing an effective , simple to install and easy to use solution in locations where maintaining a sense of space is crucial .
CRL Brooklyn has many practical qualities , not least ease of installation . The system is suitable for dropped ceiling and fixed ceiling applications and allows for a vertical adjustment of +/ - 3 mm . It even gives the option to install bi-parting doors with the use of an extra set of clamps . Tested to 100,000 cycles for quality assurance and with all relevant safety certificates approved , CRL Brooklyn has an enhanced double soft-close system , making it as smooth in operation as it is in appearance .
www . crlaurence . co . uk

CREATIVE SPECIALIST HELPS TRANSFORM DIGITAL OFFERING FOR TRADE PARTNERS

» BRIGHOUSE-BASED PVC-U window and door fabricator , Quickslide , is set to transform its online presence after teaming-up with internet consultancy , ICAAL .
Already a familiar name in the fenestration industry , the digital expert will assist Quickslide with improvements to its website including a CRM dashboard , as well as product-designers to help retail customers submit their
enquiries directly to Quickslide ’ s Trade Partners . ICAAL will also use its digital expertise to manage and optimise SEO and PPC campaigns for Quickslide .
One significant development that has just gone ‘ live ’ is the enhanced ‘ Find an Installer ’ function on the Quickslide website , helping Quickslide Trade Partners to pick-up even more business .
Sandra Berg , marketing manager at Quickslide , said : “ A strong digital platform is one of the best ways to showcase our beautiful products and the benefits of traditional style and
modern performance that they offer , to both the trade and the consumer . ICAAL ’ s creative marketing strategies align exceptionally well with our core business objectives , and we believe that collaborating with them to improve our online offering will provide our customers with a distinct competitive advantage .”
www . quickslide . co . uk / trade-partners
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