» THE HUGE SITE IN Burnley , Lancashire , covers 400,000 square feet and spans two postcodes . It employs 350 people and produces over 30 million metres of profile every year . The new virtual tour , which works similar to Google streetview , allows customers to ‘ walk through ’ VEKA from the comfort of their own home or office .

The online tour will be available via a password protected

link on their website and contains hotspots and information zones providing behind the scenes knowledge and information about the company .

Dawn Stockell , VEKA plc Marketing Director , commented :

“ The pandemic has meant that we have had to embrace all things digital , which has given us new opportunities to bring value to our customers . The scale of our

factory is often something that surprises people and we have been looking at a way we can connect our customers to the VEKA experience without the need for face to face contact or when time and distance is an issue . Although we prefer to welcome our visitors with a brew and biscuits , the quality of the virtual tour provides the next best thing .”

The online experience guides visitors from the mixing plant

to the testing lab where raw materials and compound are tested and then moves onto the extrusion floor which houses 32 lines extruding 100 tonnes of profile every day . The Lamination Building is one of the newest areas on the VEKA site , has only been fully operational in 2021 , and was created to respond to the the growing demand for coloured windows and doors . The tour concludes with an insight into the packaging of the product and a glimpse into the High Bay which can perform up to 120 picks per hour ensuring the supply and demand of customers is delivered .

The virtual tour doesn ’ t stop at the factory , it also provides an insight in to life at VEKA from the conference room facilities to the offices ; home to everything from compliance to customer service and everything in between .

www . veka . co . uk

» DELEGATES AT THIS year ’ s Glazing Summit will be sporting a new brand on their lanyards – thanks to sponsorship from one of the industry ’ s leading aluminium fabricators .

AluFold Direct is the latest big name to lend its backing to the event , which returns to Edgbaston Stadium and Conference Centre , Birmingham on Thursday , October 21 .

The Blackburn-based company launched its new look in June and is using the Glazing Summit as part of its campaign to build awareness not just of the new identity but of what it stands for in the market .

Managing Director Russell Yates said : “ The Glazing Summit has quickly become one of the highest profile events in the industry calendar and we ’ re really pleased

that we ’ ll have such a visible presence this time around .

“ It ’ s a hugely important event for the industry to understand what the future looks like and how we get there , even more so after the last 12 months .”

The day will feature a series of panel debates and discussions on the major issues and the best networking opportunities .

hello @ glazingsummit . co . uk