Clearview 233 - April 2021 | Page 87

BUSINESSNEWS

89 % YOY increase in vetted leads

» LEADING FULL-SERVICE marketing agency Purplex had a record month in January for vetted leads for its clients . Clients have seen an 89 % YOY increase in vetted leads , which is an 11 % increase on its previous record month last June , and this helped clients achieve a whopping 197 % of their overall targets .
Adi Day , Purplex ’ s Digital Director , said : “ Where some marketing agencies will report on goal competitions , such as brochure downloads to page visits , we focus on genuine vetted leads .
“ Our consultative approach working with clients marketing channels combined with our
in-depth industry knowledge from managing almost 170 clients in the industry means we can generate the best results .”
Purplex MD Andrew Scott commented : “ With the last two weeks of January being the busiest for leads there ’ s no sign of a slowdown ; these leads will turn into millions of pounds in new business .
“ While the market is buoyant , companies still need to be in a position to capitalise and now is clearly not the time to turn off the marketing tap .”
www . purplexmarketing . com

STAND OUT WITH STRIKING NEW MARKETING CAMPAIGN

Ultraframe has launched a striking new marketing campaign to highlight the key selling points of its Ultraroof tiled roof system . The new adverts , which feature animals such as cows and sheep , are sure to catch the attention of the industry .
» COMMENTING ABOUT the new Ultraroof adverts , Ultraframe Marketing Director , Alex Hewitt , said : “ The animals in our new Stand Out with Ultraroof adverts stare at you right from the pages of the magazine and not only are they very eye-catching , but they are also sure to bring a smile to people ’ s faces , which is much needed at the moment . Of course , the adverts also have a strong purpose , which is to remind installation companies that Ultraroof can really help then stand out from the competition . Firstly , because Ultraroof is the best-looking solid roof on the market , preferred by 8 out of 10 homeowners during independent
research , and secondly because the clear USPs of Ultraroof around fire-testing and BBA accreditation help Ultraroof installers win business from other competitor systems . The on-site training and sales and marketing tools can really improve their customer experience to set them apart from the competition too .”
Ultraroof never needs a tie beam and offers stunning good looks – something that a group of consumers agreed with during independent research , when it was preferred by 8 out of 10 homeowners for its aesthetics , when compared to similar tiled roof systems . The support available to Ultraroof users is second to none , with free on-site training
for all first builds , as well as a host of ongoing technical support and an extensive package of sales tools , including a range of assets to help companies ’ sell remotely during lockdown and beyond . Finally , while Ultraroof is a premium
product , it offers great value too , as its immense strength means that bi-folds up to 4M wide can be accommodated without the need for costly goalposts .
www . standoutwithultraroof . com
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