ALUMINIUM
History , values and products
Victoria Brocklesby , COO and Co-Founder at Origin , the UK ’ s leading manufacturer of aluminium doors and windows , walks us through the company ’ s history , values and products .
HISTORY
Origin was founded in 2001 by my cousin Neil Ginger ( CEO ) and myself , after spotting a gap in the market for well made , aesthetically pleasing , bi-fold doors with fantastic customer service levels . Origin now manufacturers highquality aluminium bi-folding , residential and sliding doors and windows ; all complementary products that make up the Origin Home range .
The business has grown from a two person operation into a £ 39 million turnover business , with operations in America , Dubai and Europe , and over 280 employees in the UK . As it has grown and diversified , the foundations of our ‘ family ethos ’ have remained at the heart of everything the business does .
HOW ORIGIN WORKS
Origin ’ s entire operation is centred around its partners and their business model and bottom line , and as part of this service the partners have unrivalled access to the highest quality products ( the Origin Home range ), including :
• The Origin Bi-Fold Door ( OB-49 and OB-72 ) – allowing consumers to open up their living space , garden and patio area . ( Also available as a corner bi-fold , French or single door )
• The Origin Sliding Door ( Artisan Slider OS-20 and Patio Slider OS-44 and OS- 77 ) – a modern take on the traditional patio door through a blend of aesthetics and functionality
• The Origin Front Door – offering the combination of advanced security , tasteful aesthetics and thermal efficiency
• The Origin Window ( OW-70 and OW- 80 ) – providing consumers with some of the thinnest sightlines on the market for more natural light and less restricted views
• Origin ’ s Sale Safe – the online quoting and ordering system , specifically designed to help Origin Partners quote and order products with increased accuracy and efficiency
Origin then uses a nationwide network of nearly 1,000 partners to sell these Origin products to consumers . The partners , comprising of builders and glazing installers , act as brand ambassadors , using their strong influence over homeowners to ensure Origin is part of any final purchasing decisions .
Origin has a strong , recognisable brand in the home market , which is advantageous for its partners , as it makes the sales process easier with the demand it brings . Additionally , partners receive an unmatched level of support from Origin , including marketing , on-site installation and sales training , which ensures they continue to push Origin products to consumers as the number one choice for doors and windows .
‘ bespoke systems can be fabricated and delivered within 24 hours ’
MARKET LEADERSHIP
As a British manufacturer , Origin has complete control over its operations , from sourcing and design , through to manufacturing and delivery , ensuring that every product is of the highest quality . This means that it can offer an unrivalled guarantee of up to 20 years – double the industry standard .
In addition , Origin rewrote the concept of lead times to develop our ‘ Your Lead Time , Not Ours ’, where bespoke systems can be fabricated and delivered within 24 hours . This allows Partners to take on more business , including clients with tight timescales , whilst improving project turnover , cashflow and profit . Because of the significant investment Origin puts into its stock , production and operations , Partners can feel confident that the products will be delivered on time and in full , so they ’ ll never miss an install day .
Plus , each product is rigorously tested for a superior performance . On top of the legal requirements , Origin has gained numerous voluntary accreditations , including Secured by Design .
CORPORATE RESPONSIBILITY
As well as boasting the highest quality products on the market , and offering a ‘ gold standard ’ of service to its Partners , Origin ’ s senior leadership team try to foster its original ‘ family ethos ’ throughout the business to maintain an effective and happy workforce . The culture of kindness and trust is highlighted by the management ’ s ‘ open door ’ policy , with training playing a pivotal role in keeping employees engaged .
In fact , Origin has always managed to keep family at its core , with 35 percent of current employees being either related or a family referral . 70 percent of the board are part of the founding family .
As well as this , Origin has a strong ecofocus , making large strides to reduce its environmental impact . This includes achieving ISO 14001 , which demonstrates its strong moral compass . It became zero-to-landfill , and sends all its general waste to be incinerated to create electricity for social housing , with leftover ashes used to make tarmac and asphalt .
www . origin-global . com
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