BUSINESSNEWS
‘ Marketing Village ’
Major Presence at FIT Show 21
Two of the fenestration industry ’ s leading brands have announced that they will have a major presence at FIT Show 2021 ( September 26 - 28 , NEC Birmingham ).
» PURPLEX MARKETING AND Insight Data , part of the Ascot Group , will headline the ‘ Marketing Village ’ at FIT Show , as well as having a standalone presence with two exhibition stands .
The ‘ Marketing Village ’ will provide a central point for exhibitors and visitors to access a dedicated programme of marketingspecific learning material , all headed up by experts from Purplex Marketing , Insight Data and guest speakers .
FIT Show event director , Nickie West said : “ Purplex Marketing and Insight Data are at the forefront of the industry when it comes to delivering an end-to-end marketing solution , powered by the most up-to-date data . It was a natural decision for us to partner with them in this way . In doing so , our audience will be able to benefit from their expertise via the new ‘ Marketing Village ’ as well as being able to speak with the expert teams from both brands on their respective stands .”
Andrew Scott , MD of Purplex Marketing & Insight Data , added : “ After an extended period of restricted face-to-face business , FIT Show is going to come at just the right time for the industry . We ’ re excited to bring our end-toend marketing solution to FIT Show . and can ’ t wait for everyone to see what we have planned for the Marketing Village .”
The announcement forms part of a wider partnership between FIT Show , Purplex Marketing , Insight Data and its Glazing Summit conference . The companies have pledged to work together to deliver these two main events in the industry calendar .
The Glazing Summit conference , organised by Insight Data and Purplex Marketing , brings together leaders from across the supply chain
‘ We were really impressed by the quality of content delivered at the first two Glazing Summits and knew we wanted to throw our weight behind its future editions ’
to discuss best-practice and debate industry trends and developments . The next event will take place on Thursday 21st October 2021 at the Edgbaston Conference Centre , Birmingham .
Andrew Scott added : “ The fact that the Glazing Summit follows FIT Show presents a further opportunity to bring the whole industry back together . The timing is perfect . People will be able to get a taster of what
to expect from the Glazing Summit when it returns to Edgbaston Stadium soon after . Without giving too much away , we ’ ve got some really exciting content , speakers and features lined .”
Speaking about FIT Show and its support of the upcoming Glazing Summit , Nickie added : “ We were really impressed by the quality of content delivered at the first two Glazing Summits and knew we wanted to throw our weight behind its future editions . It perfectly complements FIT Show and serves as the only other major platform for our industry to come together , share best practice and raise the bar .”
Purplex Marketing specialises in marketing for the construction , building products and home improvement industries , and marketing data and CRM software solution . Insight Data is the leading provider of marketing data and CRM software exclusively to the UK construction , fenestration and glazing industries .
FIT Show is the UK ’ s number one , awardwinning showcase for the glass , glazing , window , door , hardware and components industry . FIT Show will return to the NEC 26 - 28 September 2021 , Halls 17 , 18 & 19 .
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