INSTALLERSUPPORT
FENSA SURVEY REVEALS ATTITUDES OF UK ’ S LEADING INSTALLERS
» AS PART OF A COMMITMENT TO measure business levels , opinions , and prospects from the front line , FENSA has completed a survey amongst more than 6200 Approved Installers , located throughout England and Wales . Carried out in November and December 2020 , the exercise sought to take a snapshot of the market from the installers ’ perspective following the end of the first lockdown in May , and to compare the results against anecdotal information carried in the press and online .
Supporting the view that business has been very good in that period , 74.6 % of companies responding said that work levels have been good or very good since returning to work . This rose to 81.7 % when companies were questioned about demand from homeowners throughout the second half of the year . And whilst a significant number appear to have not enjoyed the increase in business , the number of FENSA installations registered for the last 6 months of the year clearly supports the positive response reported by the majority .
The strong market performance was however mitigated by severe issues with the supply chain , with 94.4 % of installers saying that they had experienced problems and delays with supplies . Despite this , 66.7 % of respondents were optimistic that demand would continue for the foreseeable future . “ The industry is incredibly busy and FENSA Approved Installers are winning a huge amount of work ,” said Chris Beedel , FENSA Director of Membership . “ Seeing workloads higher than the same period for 2019 and with the majority of companies expecting current work levels to continue in 2021 , is very encouraging and we remain cautiously optimistic . There are a number of factors outside of our control at the moment but FENSA is here to support our Approved Installers .”
Managing Director , GGF Commercial Group , Anda Gregory , added : “ From having
their businesses closed almost overnight , followed by welcome but unexpected strong demand , installers have risen to the occasion . Lead levels being generated through the FENSA website remain strong and this , coupled with Approved Installers ’ performance throughout last year , suggest that the buoyant market conditions will continue , despite the difficulties imposed by the pandemic .”
www . fensa . org . uk
‘ VOICE OF THE TRADE ’ GETS LOUDER IN 2021
» PRO INSTALLER PARTNERS WITH STEVENSWOOD TRADE COUNTERS , adding more than 20 outlets to its already 650-strong monthly distribution points .
PRO Installer and Stevenswood Trade Counters have teamed up so that customers can pick up their copy of the newspaper-style magazine at the same time as their door and window frames , sealant , glass , rooflines or any other fixings they require in Stevenswood ’ s 23 outlets across the UK . Currently , Clearview Group – PRO Installer ’ s publisher - delivers 30,000 magazines every month ( including July and August when many trade titles have a break ) and sees this growing through 2021 , as it hurtles towards its centenary issue , later this year .
PRO Installer ’ s Steve Sidebottom commented : “ Trade counters are the first port of call for many fitters every day , therefore trade counters are our priority when it comes to distributing the magazine . Excuse the pun , but teaming up with Stevenswood really is the perfect fit . The brands supplied from their trade counters daily are exactly the businesses that use PRO Installer to release news , product information , how-to guides , installer support , business advice , industry insight , Government guidance and more . Put simply , Stevenswood customers are PRO Installer readers .
“ Throughout 2020 , PRO Installer – and the Clearview Group as a whole – has been proactive , rather than reactive , in reaching in our audience . We have never missed a month , we have bolstered our online presence , but we have retained and even sought to increase our hard copy distribution as research has shown that that is the format our audience , especially of PRO Installer , prefer . On top of this we have switched to sustainable , compostable wrappers for our Clearview magazine – in partnership with VEKA Recycling – and
signed a sponsorship deal with FIT Show in September , for its newly-scheduled weekend event , to ensure more installers can attend without missing a day ’ s work – or pay .
“ Now , teaming up with Stevenswood is the latest step to getting more PRO Installer to more installers . And , with a tagline of ‘ Voice of the Industry ’, the message is loud and clear , you wanted more magazines and that ’ s what we ’ ve done !”
“ Our Stevenswood branches are all about supporting the installer . We give tea and coffee , free fixings and packers , free skip use , free marketing materials , free use of our “ quote2win ” app and a great range of windows doors and roofs . It is great to extend this to include a free copy of PRO Installer magazine to read with a free brew . Why not pop in to have a look ? We are opening more branches this year so keep an eye out for us ,” added David Leng Chief Executive of Stevenswood and the Customade group .
www . stevenswood . co . uk www . proinstaller . co . uk
86 » MAR 2021 » CLEARVIEW-UK . COM