HARDWARE
Ever-growing partnership sets sights on shared growth
Hardware market leader Yale and nationwide retailer First Home Improvements are celebrating a long-standing successful partnership and looking towards a future of shared business growth .
» AS ONE OF THE LONGEST established double-glazing companies in the UK , First Home Improvements prides itself on offering a premium , bespoke service to its customers , providing high specification doors , windows , and conservatories with particular attention paid to the finer details – especially the security hardware and its UK manufactured provenance .
The retail specialist organisation has long been an advocate of Yale ’ s product range and trusted brand – in particular , the Yale multipoint and AutoEngage multipoint locks , using a wide range of both door and window hardware from the brand to provide a secure and aesthetic finish .
Knowing the brand recognition that Yale has with the consumer , one of First Home Improvements ’ flagship products is the Yale Rapide Casement Window Lock , with bespoke branded window keeps , which have proven to be very popular with homeowners .
Driven by a mutual passion for high-quality glazing products and customer satisfaction , both Yale and First Home Improvements share commitments in sustainability , informed design , and responsible manufacturing .
Andy Springall , Company Director at First Home Improvements , comments : “ The relationship with Yale is truly a perfect fit for our business . We know that when we ’ re using hardware marked with the Yale logo , we ’ re not only incorporating expert security into our products but also shared values on quality , customer experience , and customers seem to appreciate the fact that it is a UK manufactured product .
“ Whilst we are not buying hardware direct , we do have a direct relationship with Yale who supports our retail operation and have been consistently dependable throughout our partnership , meaning all of our sales and marketing needs are met quickly and effectively – something that has been invaluable during this unprecedented year .”
David Pridmore , Key Account Manager at Yale , adds : “ It ’ s fantastic to work with such a like-minded company who recognise the quality of the hardware and value of the brand . First Home Improvements takes real pride in its work and put huge value on giving each customer the best possible service – making them an ideal partner for Yale .”
To find out more about Yale ’ s partners , or the products mentioned , please visit www . yaledws . co . uk or call 01902 366800 . For product information and updates , follow @ YaleDWS on Twitter .
NEW MARKETING EXECUTIVE IS FIRST-CLASS
» YALE HAS APPOINTED LUCY HUME as Marketing Executive , assuming responsibilities for day-to-day communications as part of the brand ’ s marketing team .
A recent first-class graduate in Business and Marketing from Birmingham City University , Lucy also brings previous marketing experience at a graphic and web design company to the role .
Commenting on her appointment , Lucy , said : “ I am honoured and excited to have been given the opportunity to start my career at such a globally recognised brand as Yale , which has amazing heritage and is still at the forefront of the lock industry today .
“ This is a fantastic opportunity for me , and I can ’ t wait to start applying everything I ’ ve learned , develop my skills and knowledge further , and see what I can bring to the team .”
Gemma Diratzonian , Marketing Manager at Yale , comments : “ We ’ re pleased to welcome Lucy to Yale DWS , and feel sure that she will prove to be an excellent asset to the business . We are always committed to strengthening and developing our team so we can continue offering our customers the outstanding service they expect from us .”
www . yaledws . co . uk
74 » MAR 2021 » CLEARVIEW-UK . COM