HARDWARE
The importance of being simply suite
When you buy a TV , is it a simple purchase ? Do you walk into the shop ( when walking into a shop was considerably easier than it is now !) and point at the first TV you see and say “ I want that one ”?
» PROBABLY NOT . THERE will be hours of internet searches looking at the difference between OLED and 4k , the benefits of a curved screen over flat and so on . The same can be said over buying a mobile phone or your next washing machine .
The point is , sometimes there is real benefit in keeping things simple .
Avocet Hardware Group have done just that by consolidating our easy-to-understand ranges of suited hardware .
Pioneer + is the entry level range of door and window hardware . With nine colours and a myriad of different styles to choose from , Pioneer + ticks all of the boxes for our customers looking to supply an affordable but desirable range of hardware .
Moving to the Affinity range , Avocet Hardware Group have catered for the more discerning customer by fulfilling the need for aesthetically pleasing contemporary furniture . But don ’ t think looks have to come with compromise . Hardware needs to stand the test of time and everything that mother nature can throw at it and that ’ s why our hardware spends hundreds of hours in the salt spray booth and is endurance tested to over 100,000 operations .
Finally we offer the jaw dropping stainless steel range as part of our Affinity Ultra
‘ our customers have the perfect sales tool to help them promote all of the ranges ’
selection . Packed with kerb appeal , our customers can choose from all manner of pull bars and supporting furniture to really wow the end user . Available in marine grade finishes , the Affinity Ultra range is designed specifically to suit the harsher environments found predominantly at coastal locations .
That ’ s still a lot to digest right ? That ’ s a lot of colours to choose from , a lot of styles to consider and we promised that we were keeping it simple . That ’ s where our supporting marketing comes into play .
Avocet Hardware Group have developed mini hardware brochures broken down into their families to make it simple and easy to understand for our customer and for the end user . These brochures are free to all of our customers and also available for download should our customers wish to keep them on file or on their own website .
Packed with all the images you could need and as much technical data as necessary , our customers have the perfect sales tool to help them promote all of the ranges . We have also built an asset library which has been proving a real hit with customers looking for images to either host on their website or have at their fingertips on their tablets or other smart devices .
Everything we have done is designed to make it easier for our customers to sell . The hardware speaks for itself but unless it ’ s backed by top of the range marketing materials , the job can be unnecessarily difficult . Avocet launched our new mantra , “ Avocet , makes things … easy ” just over a year ago and we ’ re confident that this approach will make purchasing from Avocet as easy 123 .
If you ’ re interested in learning more about our range of hardware , please contact our sales team on 01484 725000 or for more information on the marketing assets available , please email marketing @ avocethardware . co . uk
www . avocet-hardware . co . uk
66 » MAR 2021 » CLEARVIEW-UK . COM