Windows Extra
BOOST YOUR SALES WITH INTEGRAL BLINDS
Morley Glass & Glazing MD , Ian Short , outlines how his company has continued to raise standards in the integral blinds industry through quality , customer service and reliability .
» A LOT OF BUSINESSES CLAIM TO BE experts , but with 19 years of manufacturing sealed units with ScreenLine ® integral blinds inside and over 22 years in the fenestration industry , Morley Glass & Glazing has the experience to back it up .
As the largest supplier of ScreenLine ® integral blinds in the UK , Morley Glass & Glazing is a true specialist in manufacturing these bespoke products . The company is a sealed unit manufacturer by trade , but their core product is integral blinds , making up 98 % of their output .
In 2020 , a post-lockdown sales surge from existing customers combined with an influx of new customers resulted in a 50 % increase in production of Morley Glass ’ s Uni-Blind sealed units with integral blinds inside compared to pre-lockdown manufacturing levels . Increasing its weekly output from an average of 2,400 integral blinds at the beginning of the year to 3,500 units currently , resulting in the company achieving its five-year manufacturing goal ahead of schedule .
SUPPLY CHAIN EXCELLENCE
The manufacturing process of sealed units with integral blinds inside requires specialist equipment and skills to ensure a high-quality finished product . It also requires a secure supply chain that is equally focused on quality and service . It ’ s all in the detail : from dual sealed units and warm-edge spacer bars to high performance glass and high-quality Italianstyled blinds .
Once you ’ ve got the right quality product then you need to deliver it . Morley ensures customers receive their orders promptly thanks to complimentary weekly deliveries nationwide using its own vehicle fleet . In fact , order lead times from any Friday for all blinds is just 12 working days , and this is a promise the business can keep even while significantly increasing its manufacturing output .
HERE WHEN YOU NEED US
As well as providing high quality technical support , customer service and marketing materials , including installation and lifestyle videos , the business offers a 96-page brochure
for its Uni-Blinds ® product range , ideal for retail showrooms , and will also be launching a 64-page point-of-sale white label brochure with an accompanying website .
AN OPTION TO SUIT EVERYONE From entry level products like the C System , offering classic venetian blinds with magnetic manual control by cord , rotation knob or wand , to the fully electronic MB System Uni-Blinds ® with integration into an app for operation via a tablet or smartphone , Morley Glass has an integral blind solution for everyone . This also includes an unbeatable range of 10 colour options for Venetian and 18 colour options for pleated blinds , guaranteeing something to complement any style of interior .
DARKNESS ON DEMAND
Now available in both domestic and commercial options , the Uni-Blind ® Pleated Blackout System with ScreenLine ® inside is ideal for any room where complete shading from light transmission is required . Used domestically , Blackout Blinds can offer homeowners the perfect , uninterrupted night ’ s sleep away from light pollution , especially in busy urban areas . They are also ideal for children ’ s nurseries , offering total darkness even at the height of those bright summer evenings , and with home cinemas technology becoming ever more accessible , Blackout Blinds can offer an even more authentic theatre experience .
Commercially , the complete on-demand darkening provided by the Uni-Blind ® Pleated Blackout System can help protect assets from light damage , such as in galleries and museums , as well as scientific laboratories and technical research facilities . The Blackout Blinds are available for 20mm , 27mm , 29mm and 32mm cavities , depending on the desired control system . And the slim 28mm unit option is also available exclusively from Morley Glass .
LOOKING TO THE FUTURE
Even after the challenges of the last 12 months , integral blinds continue to be an excellent profit generator for window fabricators and installers . They provide the stylish , unobtrusive , and low maintenance , long term privacy solution and are also a fantastic up-sell opportunity for installers as homeowners are often keen to complete their window and door installation with the simplicity of a single supplier .
To keep up with growing demand , the business has recently taken on five new members of staff and added three more vans ; alongside a close working relationship with Pelini in Italy , means the full range of ScreenLine ® blinds has never been more accessible to UK residential and commercial customers .
www . morleyglass . co . uk
42 » MAR 2021 » CLEARVIEW-UK . COM