INDUSTRYNEWS
New VEKA MD shares his strategic approach to 2021 and beyond
The newly appointed MD of VEKA plc , Neil Evans , has a clear strategy for 2021 and is leading the business to ensure VEKA , and its customers , continue to thrive in challenging times , not just this year but in the years to come .
» SQUARING UP TO THE challenges of Covid-19 , Neil took the helm of the business in January 2021 and has this week revealed his intentions for the year ahead for the business .
VEKA placed people at its heart in the challenging trading year of 2020 – customers , suppliers and employees – and this , combined with a trusted brand , strong heritage and strong relationships will form the backbone of 2021 ’ s strategic approach . According to Neil , although 2021 was seen by many as marking the beginning of recovery , he is a little more respectful of his opponent .
Neil explained : “ We have begun the year with record breaking sales . Our order books are healthier than ever . We are in a good position facing the future with fearless optimism , but a newly earned respect for the need to be able to flex our strategy and be nimble in these extraordinary times . We are committed to supporting our customers as the ripples of the pandemic continue to provide after-shocks not only for our industry , but for the economy as a whole .
As a business , and as management team , we have a shared ruthless focus on where we want to be by 2025 and how we ’ re going to get there , whilst remaining mindful that there will be some unexpected twists and turns along the way . Our plans are ambitious , but sustainable , as we will never put the stability of the business or people at risk .”
VEKA has done a great job of maintaining a good level of performance despite difficult circumstances , but there is always room for improvement . The year ahead will see VEKA concentrating on further innovation and driving improvement for the industry , not forgetting continuing to ensure the business is a great place to work and always keeping customer service at its heart .
The pandemic has forced all businesses to embrace digital technology , whether that be to facilitate communications , collaborative remote working or driving process efficiencies through greater connectivity . VEKA is continually investing in its products and services to bring customers innovations and digital solutions . The company has prioritised some projects that will make it easier for our customers to do business in a new way . This includes the development of ‘ WinDoPlan ’, VEKA ’ s new and exclusive online specification , planning and virtual presentation tool currently available to fabricators and soon to be available to specifiers .
CSR is a key objective for the business and the company will further demonstrate its commitment as it transitions from its ecoproduct ‘ Infinity ’ to a long term commitment to introduce an increased recycled material throughout its product range .
‘ Standing still is effectively going backwards , and that has never been an option for me or VEKA ’
VEKA will also be exhibiting at the 2021 FIT show ; continuing to support the industry and embracing face to face connections once again .
Neil added : “ Standing still is effectively going backwards , and that has never been an option for me or VEKA . We operate in a competitive environment and to remain a leading business in our sector in these challenging times , we must be flexible and nimble in our approach . We know where we are going , we have learnt from the events in 2020 ; we know what we are going to achieve and as a team we will tackle 2021 as part of our 2025 strategic plan not only with energy and positivity , but with a clear call to action .”
www . veka . co . uk
16 » MAR 2021 » CLEARVIEW-UK . COM