Aluminium Extra
A KEY PRODUCT FOR THE HOME IMPROVEMENT BOOM
» WITH THE MAJORITY OF consumers having spent more time at home in the past year than ever before , it ’ s not surprising that home improvement is high on people ’ s spending priorities . Mark Austin , Sales Director ( Aluminium ) at Epwin Window Systems , looks at why their multi award-winning Stellar aluminium system has the ability to deliver the transformation homeowners are looking for – and boost your bottom line too .
To take just one example of research that ’ s coming out at the moment , Santander has found the pandemic has accelerated home improvement plans for two in five ( 40 %) people . Before Covid-19 , one in five ( 18 %) homeowners had planned to complete large scale home improvement or renovation works on their property in the next 12 months . This is now one in three ( 32 %).
And according to Santander ’ s analysis of local authority planning applications , compiled by construction industry analysts Barbour ABI , homeowners have submitted plans to extend their homes by an average of 24.875m 2 each . The combined total cost of this work is an estimated £ 1.9 billion .
Research confirms that homeowners with money to spend on their properties are affluent buyers . They will expect their windows and doors to deliver practical benefits such as thermal efficiency and exceptional security as standard . Aesthetics will be the differentiating factor and they will have the budget to choose the best .
There is no doubt that aluminium products will continue their upward trajectory as the default product of choice with many UK homeowners . Modern aluminium windows and doors are a great option to increase kerb appeal and are particularly popular in contemporary homes throughout the UK . They have long been the default choice among architects as the windows offer chic , sleek , contemporary lines and attractive slimline frames providing a larger glazing area . And when it comes to aluminium systems , there ’ s no better option than the multi awardwinning Stellar aluminium system from Epwin Window Systems .
Launched just two years ago , it ’ s already won three industry awards and has set a new standard for aluminium systems .
Perhaps the most important factor for installers is the ease of fitting . Until Stellar , aluminium systems had a ( well-deserved ) reputation for being awkward to fit . Stellar has changed all that . Quite simply , the products are as easy to fit as standard PVC-U products .
For example , Stellar is a pre gasketed system and it uses knock-in beads . It makes glazing simple and straightforward and means there ’ s no overstretching or gasket shrinkage to worry about . It has flat rebates so fitting glazing packers is simple . And the frames are flatbacked , so positioning them is easy .
These features are great if you ’ re a PVC-U installer keen to tap into the growth in aluminium but wary of its complications .
It ’ s also an advantage if you ’ re an experienced aluminium fitter because you ’ ll notice a significant time and effort saving when fitting Stellar . Whichever category you fall into , you ’ ll appreciate the positive effect on your bottom line .
As Richard Payne , Regional Manager at The Window Store , says : “ Our customers appreciate how quick and easy Stellar is to fit , and it offers a unique proposition for installing aluminium windows and doors .”
Stellar also has the outstanding aesthetics that today ’ s affluent buyers are looking for . As Brent Walker , owner of Walkers Windows , says : “ When customers see Stellar on display , they are immediately drawn to it as it has real consumer appeal . It is visually different from other aluminium windows on the market and it ’ s contemporary , high-end aesthetics make it a very easy sell .”
It ’ s the only aluminium system on the market that offers a fully flush option with flush lines inside and out . It ’ s a difference that delivers the ultimate in simple , streamlined and high-class design that will never date . It also offers astonishing sightlines . Stellar is at least 30 % slimmer than its main competitors . This translates to a glass area that ’ s about 12 % larger , which helps deliver on the light-filled aesthetic that homeowners focus on , not to mention improving thermal performance .
There ’ s no doubt that aluminium systems deliver the aesthetic transformation that today ’ s homeowners are looking for in their next home improvement . And when it comes to aluminium systems , Stellar is the superior option on every level .
To see what it could offer you today – visit www . stellaraluminium . co . uk
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