MOVERS & SHAKERS
Marketing to help fabricators ride the waves of 2021
» CLEAR GOAL MARKETING IS delighted to launch a freelance marketing consultancy in Wolverhampton , Staffordshire ; specialising in strategy development , marketing planning and social media
FOUR IN A ROW
Business Micros has cemented its position as the industry ’ s favourite Digital Specialist , with an unprecedented fourth National Fenestration Award in a row .
» AT THE END OF A YEAR WHEN online connectivity was more important than ever , the company ’ s customers and colleagues showed just how much they appreciated the work done by Business Micros by voting for them in the online poll .
Nick Bailey , Business Micros ’ Business Development Manager , was delighted with the win : “ As we all know , it ’ s harder to retain the title than it is to win it , so to retain it for four consecutive years is a massive achievement . We ’ d like to thank every single person who took the time to vote for us and remind them that we ’ ve got an even bigger year planned for 2021 .” management , PR , digital marketing and website management . Owned by Wendy Fenney , an experienced marketer , who has the past spent 20 years working within the trade and specification channels in respect of window and door fabrication and hardware . Wendy commented : “ Marketing for a business owner can be very time-consuming amongst doing everything else , and it ’ s not always practical to employ someone fulltime , or appoint a big agency , and that ’ s where I can help offering support when it ’ s needed . With 2020 being such a difficult year , it ’ s time to put that behind us and focus on a more positive 2021 . We may have to ride a few waves still until life becomes normal again , but it ’ s essential that we carry on marketing ourselves . It ’ s all about making the customer central to everything we do , being consistent in our communications and ensuring we show up regularly on our social channels .”
www . cleargoalmarketing . co . uk
‘ we ’ ve got an even bigger year planned for 2021 ’
January 6 2021 will see the opening of the online BM TOUCH Store , when the Business Micros group will start the roll out of its new TOUCH software platform . The first product available to purchase will be the TOUCH Vendor lead generation software for installers .
More details are at : www . bm-touch . co . uk / installer
EXPANDED TEAM BETTER BY DESIGN
» JONATHAN CROHILL HAS joined the expanding Garnalex technical team as a Sheerline Project Manager . With 25 years ’ experience in the industry Jon brings with him a wealth of knowledge , grounded in practical experience . He started his career aged 17 on the shop floor fabricating conservatory roofs , which sparked his interest in product design and development . Jon has undertaken lead design roles at both Synseal and Eurocell , giving him a vital understanding of product design and development .
Commenting on his move to Garnalex , Jon says : “ The research and investment Garnalex has put behind Sheerline is exactly what aluminium needed . The substantial manufacturing facility also shows a real commitment , giving a great deal of confidence to fabricators and installers . I ’ m excited to be joining at such a key phase of growth for the company as I have no doubt it will be a success .”
Garnalex CEO Roger Hartshorn adds : “ We ’ ve invested in the design team to ensures we continue to innovate and deliver groundbreaking aluminium products for the industry . Jon plays a vital role in our ongoing commitment to transforming the aluminium market and I ’ m delighted to have him on board .”
www . sheerline . com
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