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» FOLLOWING ON FROM A review of their company and brand with brand strategy specialist Benubi , Coastal Group took the plunge at the end of last year to invest in a rebrand and in a new , more advanced ecommerce web platform .
Coastal MD Loren comments : “ We had a growing portfolio of own brand door and window hardware and were concerned not to dilute their presence , or confuse our customers , with multiple brands . We also service a wide spectrum of customers – from joinery manufacturers , aluminium system houses , fabricators , through to the PVC and composite door market and architects / specifiers – all with differing needs online and we wanted to give them the ultimate online experience .
“ Our Technical and Marketing Teams have been working hard
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since the start of the year on build for the new website and a complete rebrand for the company . We ’ ve listened to the needs and wants of our customers and the end result of new website and brand is pretty spectacular , with great feedback coming in from our customers now the site is live .” said Loren . “ We ’ re bringing a whole new ‘ Sense of Purpose ’ to the door and window hardware market enabling our customers to maximise the value of their products and stand out in an increasingly competitive market .” As Marketing Manager Neil Jones says , “ We ’ ve simplified our brand offering for our customers . Our BLU 316 Stainless Steel , DURATIQUE Antique Stainless Steel and GLACE Solid Brass Hardware Ranges remain but all come under the new COASTAL branding . Coastal ’ s new advanced |
ecommerce web platform brings a whole new experience to the user and a host of benefits to customers , integrating many of the features requested by our customers . It includes a new Product Filtering System to find your desired products quicker , a Quick Order feature to speed up your purchase , a Suited Hardware Range section so you |
can view Antique , Classic or Contemporary ranges together . There is a dedicated Resource section designed to help with your door and window production and much , much more . What ’ s more it ’ s been optimised for mobile use so you can make use of the site while on the go .”
www . coastal-group . com
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» A TRUSTED GERMAN partner for KÖMMERLING , Kaspari GmbH , recently completed a renovation for Middle School Vulkaneifel in the Ulmen community , Eifel region using the PremiSlide and System 76 tilt and turn product platforms .
Kaspari installed 105 PremiSlide sliding windows in the classrooms , due to the fact that the opening sashes slide horizontally and don ’ t intrude into the limited space inside these teaching rooms . A further 70 tilt and turn windows were installed into other rooms where space and access was less of a critical issue . The company also dismantled the old aluminium windows , separated the materials according to type and recycled them .
Managing director and window manufacturer Holger Kaspari said : “ I was enthusiastic about
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the choice , because it is the best alternative to the conventional tilt and turn windows . PremiSlide offers much more space for modern interior design concepts , as opening the windows does not impede the space in any way .”
The planning office responsible for the modernisation project was IBS Ingenieure and the responsible engineer was Christoph Braun who added : “ We were very satisfied with the choice of the KÖMMERLING PremiSlide 76 sliding system .
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With this property we achieved a Uw value of around 0.84 W / ( m ² K ) with triple glazing .”
The KÖMMERLING PremiSlide 76 sliding system has a total installation depth of 158 mm and the depth of the sliding sash is 76 mm . The PVC-u profile consists of a 5-chamber construction with slim sight lines which ensures the greatest possible incidence of light and increased solar energy gains . The system is also made from sustainable PVC-U with lead-free
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stabilisers and a high percentage of recycled material .
Facility manager Manfred Diewald is also satisfied with the new sliding windows and said : “ Firstly , we can simply implement the ventilation requirements of the government for the cold season , namely , to ventilate every 20 minutes for five minutes , and thus minimise the transmission of Corona viruses . Second , ventilation improves the indoor climate , which has a positive effect on learning behaviour .
“ Thirdly , we protect the climate through highly efficient thermal insulation , reduced CO2 emissions and by significantly minimising our heating costs . And fourthly , the new windows ensure significantly better sound insulation .”
www . profine-group . com
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