|
» IT HAS BEEN A TRULY unprecedented year for almost every sector due to the Covid-19 pandemic , and the glazing industry has had its fair share of challenges , from businesses grinding to a halt due to lockdown to the floodgates opening and demand outstripping supply .
During 2020 the casualties mounted up , with large fabricators going bust , restructuring , or closing their doors , throttling manufacturing capacity across the industry by thousands of frames per week . Meanwhile , a string of installers have also gone bust .
Last year saw more changes across the industry than in any year since 2008 / 09 .
It wasn ’ t all doom and gloom , however , as the home improvement market saw an increase in demand , and this looks set to continue into 2021 .
NEW YEAR , NEW START ?
Many companies are drowning in orders or facing supply chain issues , but now is not the time to stop marketing as the current situation is temporary . At some point , orders will ease , supply chains will settle down and your business will probably have increased capacity .
The vaccine is also likely to mean consumer habits change at some point during the year ,
|
particularly as holidays will be on the cards again , but with the focus placed firmly on homes last year , and people continuing to work from home , the outlook is good .
Across domestic trade , commercial and new build markets there are serious growth opportunities for the glazing industry and Insight Data has the tools to help you identify the right markets and companies to work with , and the ones to avoid .
Our online platform Salestracker has a database of nearly 60,000 potential customers across trade , commercial and new build sectors and hundreds of companies are already working with us to better understand the markets , companies and decisionmakers that will lead to more profitable business .
IT ’ S TIME TO PARK ZOOM
There is no doubt many in the glazing industry never want to join a zoom call or webinar again as we face digital overload .
Last year may have pushed people online but the window , door and conservatory industry has been built on relationships , with deals being done on a handshake , not on a computer screen .
People make the fenestration industry , and it has always thrived on face-to-face contact , whether during an afternoon meeting ,
|
on the golf course or at one of the many excellent events on the industry calendar .
2021 sees the return of the FIT Show in May and the Glazing Summit in October , both of which Insight Data is supporting .
You can ’ t match the energy or buzz of a live event , where hundreds of industry leaders and decision makers come together , re-connect with old friends , build new relationships , and do business .
SO MUCH MORE THAN DATA
Marketing is set to be even more data driven than ever before and having the right tools to manage your business , teams and customers is vital .
With this in mind , we are already working on the next of Salestracker , which has greater scope than we could have imagined , given that we ’ re exploring machine learning and
|
revolutionary data collection and analysis .
In the meantime , we have some quality-of-life updates in the pipeline for the current version , which is due for release in the next few months .
It ’ s not all about lead generation either . For some companies , alternative strategies are required , and we will be focussing even more on customer relationship management to help clients make more strategic , informed decisions about products , markets , and competitors .
Our new Partnerships Programme is also going to be a game changer . It will help businesses create better relationships and generate higher revenue from their own customers .
For more information , call 01934 808293 or visit https :// www . insightdata . co . uk /
|