INDUSTRYNEWS
SEH BAC signs landmark agreement with Purplex
» ONE OF THE UK ’ S LEADING HOME improvement companies , SEH BAC , has signed a 5-year partnership agreement with Purplex , the glazing industry marketing agency . The deal , thought to be the industry ’ s biggest ever marketing agreement , will see Purplex manage the marketing strategy for SEH BAC across all channels , from digital to PR , radio and TV .
SEH BAC is the retail window and conservatory company within One Group Construction , the £ 150m turnover building and engineering group , with an HQ in
Ipswich and 13 showrooms across the South East .
Purplex ’ s Andrew Scott said : “ SEH BAC has a heritage dating back decades and we want to build on this story with a brand that consumers trust . As the industry consolidates there will be many opportunities ahead , and the companies with the strongest brands will win . SEH BAC has a dynamic , ambitious management team who really understand the power of marketing .”
As the industry recovers from Covid , Brexit and other challenges SEH BAC are already well-placed to scale-up and acquire market share , with a talented operational and sales team already in place .
www . purplexmarketing . com
VIRTUAL SHOWROOM GIVES CUSTOMERS THE EDGE
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» DECEUNINCK IS launching a virtual showroom tour to help customers adapt to remote selling and boost their online presence .
The software lets users tour Deceuninck ’ s state-of-the-art showroom , zoom in on products and learn more about the windows and doors on display . Designed to be embedded in fabricator and installer websites , this user-friendly virtual tour also includes informative videos and beautiful installation images .
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“ Lockdown restrictions and social distancing make it harder to visit showrooms , but our new virtual reality tour is the next best thing ”, Deceuninck MD |
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Rob McGlennon explains . “ Our fabricator and installer customers have seen huge demand postlockdown , with more meetings taking place through virtual |
channels . They ’ ve adapted well to the challenges of social distancing and we developed this virtual showroom to give customers ’ sales pitches and websites a competitive edge . Feedback has been fantastic so far .”
Deceuninck ’ s virtual showroom will be unveiled at Fenex , the UK ’ s first virtual fenestration exhibition for the trade , specifiers and homeowners .
www . fenex . co . uk www . deceuninck . co . uk
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STERLING GENEROSITY FROM TWO INDUSTRY BUSINESSES
» INDUSTRY MACHINERY EXPERTS Haffner Murat Ltd and Warrington-based fabricator Sterling Windows , Doors and Conservatories have made a combined £ 5,000 charitable donation to Hope House Children ’ s Hospices which provides palliative care for children with life limiting conditions .
Dave Thomas , Managing Director of Haffner Murat , explains : “ We recently sold some new machinery to Sterling Windows , Doors and Conservatories . Instead of agreeing on the typical machinery discount , Andy Wells , Director of Sterling Windows and I decided to donate £ 2500 each to Hope House Children ’ s Hospices instead .”
Hope House Children ’ s Hospices has faced a significant shortfall in 2020 with their various fundraising events being cancelled or postponed . To compound the issue , all face-toface nursing now requires the use of full PPE , and the average cost per day for this is £ 78.00 per child .
As a result of their donation and ongoing support to the charity , both companies will become official GM Fundraising Champions . A specially commissioned GM Fundraising
Champion logo has been produced and both companies can use and promote across their own business platforms .
www . team4marketing . com www . gmfundraising . co . uk
16 » JAN 2021 » CLEARVIEW-UK . COM