BUSINESSNEWS
NW timber brand marks six-year business partnership
» REDDISH JOINERY , ONE OF THE North West ’ s most respected home improvement companies , has recently celebrated six years with Purplex Marketing .
The family-run business has been working with the leading full-service marketing agency since 2014 and in that time has increased sales across its whole portfolio as a result , especially its high-end timber products . Beginning with a new website build and branding , Purplex then deployed a continuous online marketing lead generation strategy consisting of Paid Advertising on Google , Search Engine
Optimisation ( SEO ), Content Marketing and Social Media Management to position the Reddish website as the hub of all marketing activity . Purplex have also supported Reddish Joinery with various creative projects such as company literature and video production .
This year marks 53 years in business for the Stockport-based company , and Purplex ’ s MD Andrew Scott said : “ Being in business for 53 years really does speak for itself and it ’ s an achievement that has only been possible through Reddish ’ s passion for quality craftsmanship and a commitment to
always expanding and improving its product range .”
www . purplexmarketing . com
“ CUSTOMER FINANCIAL HEALTH MONITORING NOW MORE IMPORTANT THAN EVER BEFORE ”
» JADE GREENHOW , Director of Operations at Insight Data warns of financial risk if businesses aren ’ t monitoring their clients for credit risk .
“ The coronavirus crisis has thrown the UK into economic meltdown . Credit control and managing debt risk will be more important than ever – for both new and existing customers . Insight Data analysed the financial data of over 9,075 fabricators and installers and 1,038 companies had poor or very poor credit ratings – and that was before the coronavirus struck .
“ It ’ s vitally important to monitor your customer ’ s financial statuses if you want to avoid trouble . That ’ s why our innovative marketing and sales CRM tool has built-in features that allow our clients to monitor their customers ’ financial statuses . Armed with that information our clients can foresee risk and avoid it .
“ Our sales and marketing tool , Salestracker , provides users with a financial snapshot including credit rating , net worth and any adverse credit history ( such as County Court Judgements ). A unique ‘ traffic light ’ system flags companies as green ( low risk ), amber ( moderate ) or red ( high risk ).”
www . insightdata . co . uk
FIRESIDE CHAT NO . 3 : SUPPLY CHAIN COMPLEXITIES
» FREEFOAM IS HAPPY TO announce the release of the latest ‘ Fireside Chat ’ video , discussing the complexities and challenges of the supply chain for manufacturers .
In this third video Colin St John , Commercial Director , gives an overview of the supply chain , highlights how a huge range of variables impact the ability to control the process and suggests ways to improve .
This latest video is part of a series of informal discussions covering pertinent themes and current issues designed to open up discussion about important industry topics . Marketing Manager Louise Sanderson explains : “ We ’ ve developed these videos so installers , stockists and the wider market can learn more , and agree or disagree , about important issues and trends that affect them . Freefoam Commercial Director , Colin St John , has worked in roofline for around 20 years and he gives great insight into changes in the industry and their implications for the future .”
www . freefoam . com
View the videos at : https :// www . youtube . com / channel / UChtEpiVP9ux0YAsgl0UqdnQ
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