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» INSTALLERS USING THE market leading AdminBase business management system from Ab Initio can now take advantage of the Campaigns marketing tool , a fully integrated feature that is designed to ensure marketing activity is quicker , easier and more successful .
Eliminating the need to rely on third party software , Campaigns enables installation companies to select the leads and customer data they wish to target directly from AdminBase .
Users can then create effective email , SMS , letter or phone marketing campaigns , which can be followed up by tele-canvassers who can then record notes or comments , pushing any new
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leads generated back into the AdminBase system .
“ Marketing is , of course , the lifeblood to any installation company , but it can often be a time consuming and unnecessarily difficult task for those using separate marketing tools , such as Mailchimp , that rely on importing leads and data from another system first ,” explained Rhonda Ridge , managing director of Ab Initio .
“ As the Campaigns tool is designed to work in conjunction with AdminBase , compiling the data required for a marketing plan is not only quicker and more efficient but it ’ s easier to manage as well . For instance , a marketeer using Campaigns will be able to
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track who has clicked on emails or can resend or update data easily if required – something that is notoriously difficult to do using Mailchimp .
“ As any marketing or salesperson will tell you , leads generated from existing customers are the best of all ,” continued Rhonda . “ AdminBase Campaigns makes it so much easier to get these .”
Developed over 12-months , in response to customer feedback requesting a more streamlined way to approach marketing using AdminBase , the Campaigns tool
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was introduced at the start of 2020 and is priced at £ 300 per month for unlimited emails . Campaigns also works seamlessly with the latest webbased version of AdminBase , which was introduced in June 2020 . Designed to ensure easier connectivity for users working remotely , it can be accessed anywhere , at any time , using a tablet , laptop or PC . The webbased version of AdminBase also features the latest Dashboard contract tracking service .
www . abinitiosoftware . co . uk
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