SEVENTHINGS ...
4 . As an independent manufacturer , we only sell through stockists and merchants in the UK
The world has changed beyond measure since our early days - from the political landscape and climate change to changing demographics and consumer preferences – and we ’ ve built our brand around quality , choice , products guarantees and customer support . Supporting customers and helping them grow has been the key to our success over the past thirty years . When we set up in the UK over 20 years ago , we decided not to compete with customers with our own network of distribution channels , but only to sell through stockists and merchants in the UK . We then extended our support to the whole supply chain from stockists and merchants , through to installers and newbuild partners .
5 . # HelpingCustomersGrow is the secret to our success
Customer support goes beyond great products and guarantees ; to reliable service and a dedicated customer service team . We also offer a range of marketing packages , POS , brochures and samples to help stockists and installers sell more and build their own brands . Each customer has different priorities and requirements so we tailor support and offer everything from social media toolkits and videos to brochures and flyers . Freefoam stockists and registered installers also benefit from consumer-facing websites : www . myfascia . co . uk and www . mycladding . co . uk which generate quality leads for customers by directing homeowners to their nearest stockist and our network of registered installers .
Supporting customers is a way of life at Freefoam and we ’ ve formalised it in an ongoing marketing campaign , # HelpingCustomersGrow , to celebrate our customers ’ achievements and their strong partnerships .
6 . Meaningful guarantees give installers the edge
Based on the quality of Freefoam products , we ’ ve developed meaningful product guarantees to help customers stand out and give homeowners extra peace of mind . Freefoam ’ s innovative production techniques are the foundations of our 20-year Lifetime Guarantee on white roofline , with 10-years on colour roofline and cladding .
Freefoam Registered Installers get an extra boost with our marketleading 50-year Lifetime Extended Guarantee to give homeowners even further reassurance . Our Registered Installers like Jason Large , Director of Simply Roofline say the Extended Lifetime Guarantee is a great selling tool : “ We use Freefoam ’ s full range because they supply excellent quality products and they offer extended guarantees to customers . The lifetime guarantee gives us an edge over our competitors as not all companies offer this .”
7 . Cladding is the next big thing
2020 has been a challenging year but the home improvement market is booming . One effect of the two national lockdowns has been the surge in homeowners looking at ways to improve and add value to their homes . Cladding is an important trend and we ’ ve seen demand skyrocket since March because it ’ s an easy , low maintenance ways of updating facades and giving properties a facelift . Another reason for this spike is the rising demand for garden rooms and home offices . Freefoam ’ s wide range of cladding solutions , including our Fortex and X-Wood brands , are a popular choice with installers because they offer easy installation and long lasting , maintenance free performance . Homeowners choose from a range of styles and colours and our consumer-facing website www . mycladding . com gives installers genuine leads and a handy product visualiser to help on sales visits . Most Freefoam cladding also comes with a 10-year product guarantee .
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CLEARVIEW-UK . COM » DEC 2020 » 15