Clearview 226 - September 2020 | Page 64

SOLIDROOFTECHNOLOGY Roofing and Roofline, the Winning Formula » FREEFOAM BUILDING PRODUCTS announce the launch of a new video. Working with award winning roofing company J R Roofing the short film highlights the benefits of fitting Freefoam roofline products alongside roof systems. Filmed on location in Blackpool, with Josh Morrison and his team completing the replacement roof on an attractive Edwardian end of terrace property in a rural location. Josh explains how offering roofline as part of a roofing contract brings extra revenue and increased customer satisfaction. Freefoam have increasingly seen roofing companies join the Registered Installer Scheme and wanted to illustrate how the PVC product range complimented the range and services offered by roofing companies. J R Roofing were the obvious choice for this film. Having recently been awarded the prestigious Which Trusted trader accreditation Josh has been in the roofing business since he was 14! Whilst roofline replacement, namely fascia, soffit and gutter, has been seen as a niche of the home improvement sector, often installed by roofline specialists or as part of general PVC home improvements like windows and doors, other trades are now seeing the opportunities it can bring. JR Roofing have always offered roofline as part of our general roofing package. Josh worked closely with a joiner when he first started roofing and was taught how to fit roofline. He explained: “It’s allowed us to offer our customers the full range of services and certainly puts us ahead of our competitors. We often do a roof survey and see that the fascia or guttering also needs replacing. It’s much more cost effective for our customers to have all elements replaced at once and makes sure their home is fully weatherproof and low maintenance for many years to come.” The Registered Installer Scheme is part of Freefoam’s comprehensive support package for all home improvement companies. Support on offer goes beyond great products and guarantees to help customers grow, with a comprehensive range of marketing packages, Point of Sale, consumer focused brochures and samples to help installers sell more and build their own brands. Freefoam registered installers also benefit from consumer-facing websites myfascia.co.uk and mycladding.com which generate quality pre-qualified leads send direct to the network of registered installers. Louise Sanderson, Freefoam UK Marketing Manager summarised “Our product range is suitable for all sections of the home improvement market. It’s great to be working with companies like JR Roofing who are capitalising on the benefits roofline can bring. With a huge potential audience on social media we find short, punchy testimonial style videos like this work well for us, attracting new enquiries and building brand awareness.” www.freefoam.com www.youtube.com/ watch?v=DG6b2uuQYqY ABOUT FREEFOAM Freefoam is a leading manufacturer of PVC-U and PVC-UE building products including a wide range of fascias, soffits, rainwater systems, external cladding and interior decorative paneling. Freefoam’s PVC products offer house builders, local authorities, developers and installers a high-quality, low-maintenance alternative to conventional timber, backed by industry-leading guarantees. Freefoam’s products are stylish, versatile and come in a large range of colours and designs to add style and definition to residential and commercial buildings. Freefoam has long been an advocate of lead-free environmentally friendly manufacturing of PVC roofline products. The company has pioneered the best manufacturing processes to give long-lasting performance of products and offers a range of guarantees on roofline products. Freefoam’s unbeatable 50-year Lifetime Extended Guarantee is available to Freefoam Registered Installers on white roofline products. This is in addition to a 20-year Lifetime Guarantee as standard on white roofline. White cladding, coloured products and Freefoam’s Woodgrain range also come with a 10-year guarantee as standard. Freefoam offers outstanding service and comprehensive support to partner stockists to help them win sales and grow their business. A range of marketing materials is available to help stockists and installers sell more. Freefoam was founded in Cork, Ireland in 1990 and co-ordinates manufacturing and sales for the Irish and Continental markets. Its subsidiary company in Northampton, Freefoam Plastics (U.K.) Ltd., manages the manufacturing, distribution and sales activities for the UK market. Freefoam supports the excellence and innovation of its products through its proficient and professional service, ensuring that it delivers what customers need, when they need it, and this includes service, advice and support. 64 » SEP 2020 » CLEARVIEW-UK.COM