ALUMINIUM
New aluminium
collection set to eclipse
the competition
Market-leading fabricator, Conservatory Outlet
Ltd, has unveiled an innovative new aluminium
collection of windows and doors to add to its
extensive product portfolio under an exclusive
new brand – the Eclipse Collection.
» DESIGNED TO APPEAL TO THOSE
seeking a more contemporary style, Eclipse
is characterised by its super-slim, high
performance frames of just 34mm. Maximum
glazing with minimal frames is an on-trend
concept that has seen rising demand in the
modern market. Having recognised a lucrative
opportunity to diversity, Conservatory Outlet
has worked with its chosen partner for several
months to design and engineer an entirely
bespoke suite of products that will remain
100% exclusive to the CO network in the
retail market.
The Collection’s signature headliner is the
uber-modern Eclipse by sliding patio door
system, which is available in both double
and triple track configurations. Capable of
achieving a maximum span width of up to 6
metres, and an impressive height of 3 metres,
the Eclipse sliding patio is an attractive and
practical alternative to the bulkiness of bifolding
doors. Its huge glazed area provides
the perfect view of the great outdoors, with
none of the obtrusiveness found in chunky
bi-fold frames, whilst also punching above its
weight in energy and security performance.
Also included within the new collection are
a re-engineered, high performance casement
window with tilt & turn option, a supersimplistic
flush casement, a stunning array of
bespoke entrance doors and the Outlet’s best
ever bi-folding door. Each of the products
in the collection have been designed and
engineered to the highest specification to
compete with the market leaders for top-end
market penetration.
The Eclipse Collection has been officially
unveiled to the Conservatory Outlet Network
this week, with exclusive sales and marketing
launches scheduled for each member over the
coming weeks to ensure its sales teams are
fully armed and engaged with the technical
data and USPs required to hit the ground
running. Bespoke marketing resources are
set to include a full-colour brochure, technical
product information sheets, website and digital
marketing campaign resources, and access to
the full collection via Conservatory Outlet’s
newly launched Professional Design Service
pricing app..
Andy Miller, Business Development Director
at Conservatory Outlet, explains: “We’re so
excited to be officially revealing our Eclipse
Aluminium Collection of windows and
doors to the Network after
several months of intensive
R&D and carefully
considered sales &
marketing planning.
This is the most
technologically advanced
suite of products we’ve
brought to market to date,
the concept behind which was
very much driven by feedback
from our network members.
“To be able to deliver such a
market-leading collection to our
network with 100% exclusivity is a huge
win for us. Partnered with the back-up of our
exceptional marketing team and resources,
we’re able to deliver an unrivalled value-add
that can’t be replicated anywhere else.”
Stephen Stockley, Director at CO Network
member Amber Home Improvements, adds:
“We’ve been discussing the need for an
exclusive contemporary aluminium collection
for some time now and we’re really pleased to
be working with Conservatory Outlet’s Eclipse
Collection. Their proactive approach to
product
innovation and
NPD is one of the key
reasons we’re so dedicated to
working with our key supplier.
With six signature house colours and 150
additional RAL colours to select, choice is
very much the driving force behind the Eclipse.
We’ve witnessed a growing demand for slimframe
aluminium in contemporary architecture
and this is yet another string in our bow –
allowing us to offer an unrivalled and exclusive
product portfolio to homeowners across
Norfolk and Suffolk.”
www.conservatoryoutlet.co.uk
42 » SEP 2020 » CLEARVIEW-UK.COM