INDUSTRYNEWS
New GGF Consumer Campaign
- “Stay Safe With Myglazing”
» THE GGF HAS LAUNCHED A NEW
campaign focusing on raising consumer
confidence in the home improvement sector
due to the impact of COVID-19, as research
reveals that one in five UK homeowners still
feel nervous about letting tradespeople into
their home.
The Campaign will be driven from
MyGlazing.com, the GGF’s independent and
award winning consumer advice site.
The ‘Stay Safe with MyGlazing’ campaign
will centre around a new ‘Stay Safe’ hub,
which will be hosted on the MyGlazing.com
website and feature a series of advice articles
and top tips.
New fresh content will cover a range of
consumer related topics following the impact
of the current pandemic, including health and
safety, trusting companies to install domestic
glazing products, professionally but most
importantly, safely.
The ‘Stay Safe with MyGlazing’ campaign
will use an independent but bespoke survey
of 1000 UK homeowners, to determine
consumer attitudes to home improvements
following the pandemic. The results from
the survey will be distributed to regional
and national media, reaching millions of
consumers and driving homeowners to the
‘Stay Safe with MyGlazing’ online hub for
advice.
Partnering with PR agency, Refresh PR and
digital marketing agency, SLX Marketing, the
campaign will be supported by search engine
marketing (SEM) and optimisation (SEO)
activity and a six month social media drive
across key consumer social media platforms.
So look out for #StaySafewithMyGlazing on
social media platforms.
James Lee, GGF Director of External Affairs
commented: “During the pandemic, the GGF
has worked consistently with Government
departments to ensure we have been providing
the most accurate and up-to-date information
regarding COVID-19. Now lockdown
measures have eased and tradespeople can
begin working again, it is time for us to pass
on the confidence we have in our members
and the industry, to homeowners.
“We’ve already started doing this with the
launch of our Safe Guide for Homeowners
back in May, but we wanted to build on
this initiative to ensure we’re providing
homeowners with all of the information they
need to confidently let tradespeople into their
homes safely.”
John Agnew, GGF Managing Director
added, “The GGF ‘Stay Safe with MyGlazing’
campaign will help build confidence amongst
consumers during these difficult times.
The Government has stated that consumer
spend in construction in particular, is vital
to the economy. The GGF is investing in
this campaign to not only boost consumer
confidence but also to help GGF Members
recover from the impact of COVID-19”.
Lucy Moore, Account Director at Refresh,
added: “Understandably there’s hesitation
from some homeowners regarding getting
home improvements done in the current
climate. The ‘Stay Safe with MyGlazing’
campaign is a great way for homeowners
to establish trust in home improvement
companies and to improve their homes.”
Graham Hansell, Head of Planning
at SLX.marketing continued: “With the
growth of search engine demand for home
improvements, now is the ideal time for this
campaign. It will support the consumer and
the GGF members and with MyGlazing.com
being a trusted, supportive and informative
website, it’s just what consumers are looking
for in the current climate.”
To view the ‘Stay Safe with MyGlazing’
online hub please visit:
www.myglazing.com/stay-safe/
16 » SEP 2020 » CLEARVIEW-UK.COM