SOLIDROOFTECHNOLOGY
Roofing and Roofline,
the Winning Formula
» FREEFOAM BUILDING PRODUCTS
announce the launch of a new video. Working
with award winning roofing company J R
Roofing the short film highlights the benefits
of fitting Freefoam roofline products alongside
roof systems. Filmed on location in Blackpool,
with Josh Morrison and his team completing the
replacement roof on an attractive Edwardian
end of terrace property in a rural location.
Josh explains how offering roofline as part of
a roofing contract brings extra revenue and
increased customer satisfaction.
Freefoam have increasingly seen roofing
companies join the Registered Installer Scheme
and wanted to illustrate how the PVC product
range complimented the range and services
offered by roofing companies. J R Roofing were
the obvious choice for this film. Having recently
been awarded the prestigious Which Trusted
trader accreditation Josh has been in the roofing
business since he was 14!
Whilst roofline replacement, namely fascia,
soffit and gutter, has been seen as a niche of the
home improvement sector, often installed by
roofline specialists or as part of general PVC
home improvements like windows and doors,
other trades are now seeing the opportunities
it can bring.
JR Roofing have always offered roofline
as part of our general roofing package. Josh
worked closely with a joiner when he first
started roofing and was taught how to fit
roofline. He explained: “It’s allowed us to offer
our customers the full range of services and
certainly puts us ahead of our competitors.
We often do a roof survey and see that the
fascia or guttering also needs replacing. It’s
much more cost effective for our customers to
have all elements replaced at once and makes
sure their home is fully weatherproof and low
maintenance for many years to come.”
The Registered Installer Scheme is part of
Freefoam’s comprehensive support package
for all home improvement companies. Support
on offer goes beyond great products and
guarantees to help customers grow, with a
comprehensive range of marketing packages,
Point of Sale, consumer focused brochures and
samples to help installers sell more and build
their own brands. Freefoam registered installers
also benefit from consumer-facing websites
myfascia.co.uk and mycladding.com which
generate quality pre-qualified leads send direct
to the network of registered installers.
Louise Sanderson, Freefoam UK Marketing
Manager summarised “Our product range
is suitable for all sections of the home
improvement market. It’s great to be working
with companies like JR Roofing who are
capitalising on the benefits roofline can bring.
With a huge potential audience on social
media we find short, punchy testimonial style
videos like this work well for us, attracting new
enquiries and building brand awareness.”
www.freefoam.com
www.youtube.com/
watch?v=DG6b2uuQYqY
ABOUT FREEFOAM
Freefoam is a leading manufacturer
of PVC-U and PVC-UE building
products including a wide range of
fascias, soffits, rainwater systems,
external cladding and interior
decorative paneling. Freefoam’s PVC
products offer house builders, local
authorities, developers and installers
a high-quality, low-maintenance
alternative to conventional timber,
backed by industry-leading guarantees.
Freefoam’s products are stylish,
versatile and come in a large range
of colours and designs to add style
and definition to residential and
commercial buildings.
Freefoam has long been an advocate
of lead-free environmentally friendly
manufacturing of PVC roofline
products. The company has pioneered
the best manufacturing processes
to give long-lasting performance
of products and offers a range of
guarantees on roofline products.
Freefoam’s unbeatable 50-year
Lifetime Extended Guarantee is
available to Freefoam Registered
Installers on white roofline products.
This is in addition to a 20-year
Lifetime Guarantee as standard
on white roofline. White cladding,
coloured products and Freefoam’s
Woodgrain range also come with a
10-year guarantee as standard.
Freefoam offers outstanding
service and comprehensive support
to partner stockists to help them win
sales and grow their business. A range
of marketing materials is available
to help stockists and installers sell
more.
Freefoam was founded in Cork,
Ireland in 1990 and co-ordinates
manufacturing and sales for the
Irish and Continental markets. Its
subsidiary company in Northampton,
Freefoam Plastics (U.K.) Ltd., manages
the manufacturing, distribution and
sales activities for the UK market.
Freefoam supports the excellence
and innovation of its products
through its proficient and professional
service, ensuring that it delivers what
customers need, when they need it,
and this includes service, advice and
support.
64 » SEP 2020 » CLEARVIEW-UK.COM