INSTALLERSUPPORT
CICV FORUM ANIMATIONS URGE WORKERS TO BE
COVID-19 SMART IN FREE TIME AND WORK TIME
As the easing of lockdown
measures continues
across Scotland, the
Construction Industry
Coronavirus (CICV)
Forum has launched a new
social media campaign
urging workers to stay
safe in their social lives.
» USING TWO ENGAGING
animations, the collective is calling on staff
to protect colleagues by following physical
distancing guidelines in their private lives as
well as in the workplace.
Designed to be shared on social media, the
campaign coincides with the reopening of
bars and restaurants, and makes it clear that
any good work achieved through on-site best
practice could be undone if habits are relaxed
in pubs or other social gatherings.
Rebecca Crosland, Health and Safety
Advisor at Forum member the Building
Engineering Services Association, said: “It is
important to hammer home the message that
this dangerous bug has not gone away and that
we all need to remain vigilant at home as well
at work to prevent a resurgence.
“Once again, we are presenting the key
points in a simple and entertaining format,
which is eye-catching as well as informative.
Operatives have responded magnificently to
guidance in the workplace and we are sure
they will respond positively to this further
reminder.”
The first short film features a construction
worker called Campbell and the message:
“Campbell is COVID-19 smart. Campbell
keeps to the physical distancing rules.
Campbell doesn’t break those rules in his
spare time. Be like Campbell. Be COVID-19
smart.”
A second animation features another
construction worker called Fiona, who also
observes physical distancing in her spare time
to help protect her colleagues when she returns
to work. The message is repeated on open
source posters, designed to be printed out and
displayed in workplaces.
Iain Mason, Director of Membership and
Communications at SELECT and Chair of
the Forum’s Communications Sub-Group,
said: “We have made huge strides in getting
core safety messaging accepted and applied on
site, in depots and in construction offices.
“Now we need to reiterate that, and urge
our workforces not to relax their guard in their
time away from work. I’m sure that everyone
will understand that it would be dispiriting
to throw away the gains we have made by not
abiding by the distancing rules at all times.”
Iain added: “This latest campaign continues
the Forum’s key message that we are all
#InThis Together and the importance of
workers taking personal responsibility to
protect themselves, their colleagues and the
wider community.”
The latest campaign follows a recent
animation in which the Forum outlined the
key health and safety steps that all staff should
take during the return to work.
It also reinforces the Forum’s reputation
for proactive innovation, which has seen it at
the forefront of clear and concise information
distribution throughout the Covid-19 crisis.
The Forum, made up of trade associations,
professional services bodies, companies and
individuals, stepped into the fray immediately
in March with advice on how to operate safely
while carrying out emergency or essential
work.
It has since then been drawing on the
collective expertise of its members to maintain
a steady supply of information and practical
advice to the sector as well as carrying out
surveys, producing animations and posters,
hosting webinars and making appeals to
Government Ministers.
About the Construction Industry
Coronavirus Forum
The Construction Industry Coronavirus
Forum (CICV) was formed in early March
2020 in response to the urgent COVID-19
threat to people and business. With a focus
firmly on collaborative action, the Forum
brings together senior representatives from
25 construction trade and professional
associations whose members operate the length
and breadth of Scotland’s built environment
supply chain. There are 50 sub-group
members and more than 100 individuals in
the Forum too. Whether merchant/wholesaler,
contractor, or multi-million-pound building
firm, Scotland’s construction sector is fighting
to keep its people, businesses and livelihoods
intact and, in turn, this Forum is fighting for
them.
By pooling expertise and knowledge, the
Forum represents the interests of Scotland’s
diverse construction supply chain with one
consistent voice. Forum priorities include
lobbying the Scottish Government to influence
policy and to push for positive action, and to
give expert focus to important sector issues
including commercial, employment, planning
for the future, skills, and health and safety.
Cicvforum.co.uk
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