Outdoor Living
LOCKDOWN SHOWDOWN
Besides online shopping specialists, food
retailers and toilet paper manufacturers
I can’t imagine many businesses came
out of the lockdown in a particular
good place… quite a let-down when
2020 had started on quite a high, at
least where Icotherm is concerned.
Obviously we have not been immune
to this crisis, comments Anne-Marie
Busch, Marketing Manager. However,
the enquiries volume picked up very
quickly when we tentatively restarted
production in May. We are only just
getting back to working with a full team,
and our lead times are still much longer
than normal (up to 4 weeks on some
products) as the industry suppliers’
themselves are finding it difficult to fulfil
the requirements in a timely manner.
The somewhat confusing Green Home
grant announcement doesn’t appear to
have had any impact on us, as the focus
for this immediately shifted to windows
and doors. And to be honest it is pretty
much impossible to find any information
on the matter whatsoever. So to answer
anybody who might have been asked
about it, right now, we do not know if
our roofs would fall under the eligible
(and still elusive) products list.
So right now Icotherm is doing well and
this lockdown showdown is definitely
in our favour. We have had the most
consistent order volumes rate to date
and what we believe can only be a
consistently growth in homeowners
wanting to increase usable home space
through the use of conservatory roof
replacements or the additional of
single story extensions. More people
are working from home, and for many
this will become a regular event, so
provisions must be made.
Timber roofs – why?
This topic may seem a little repetitive by now – it
certainly feels like it to us, but it is also very relevant.
» WE OFTEN GET ASKED EITHER
why we opted to design a timber system, or
why we believe it is the better option over
aluminium says Anne-Marie Busch, Marketing
Manager at Icotherm Roof Systems.
The truth is simple: roofs are made of timber,
roofs were always made of timber, and will more
than likely be made of timber for the foreseeable
future. It is a reliable material, that can be
worked to create complex, bespoke solutions,
recyclable, with excellent insulation properties,
and it can be adjusted whilst on site. So, as far as
the decision to use this material for the system,
the answer was always going to be obvious.
Because roofs just aren’t made with
aluminium… which again is the reason why the
systems using this material end up having to use
timber to make up for the metal’s issues when
constructing a solid roof solution. Timber is used
to stop cold bridges (and condensation risks),
and installers end up with a mix of aluminium
and timber, all amalgamated together, for a
much more complex and lengthy installation.
At Icotherm we are 100% invested our
timber solution. We offer a roof system
with excellent ventilation, fully supported
by all required structural calculations, that
has passed insulation and condensation risk
analysis with flying colours. We are always
looking at ways to improve performance and
develop solution that will help installer get the
roof up quicker – for example replacing most
of the bolts requirements with faster screwing
options. We also offer a gable solution that
does not require tie bars for a completely
uninterrupted ceiling.
We have committed a lot of resources to
ensuring our roofs perform at the highest
standards and believe that timber systems are
the best long-term roofing solutions.
If your customers are looking for a
conservatory transformation the Icotherm
roofs range would offer them all the options
they need.
Contact sales@icotherm.co.uk for a quote.
ABOUT ICOTHERM: Icotherm
Roof Systems is a trading name of
Iconservatories Limited. Icotherm Roof
Systems designs and manufactures a
range of timber framed warm roof
solutions for the trade. Our most
popular solution, Icoroof – the original
pitched roof, has sold in the thousands
since its inception in 2014.
42 » AUG 2020 » CLEARVIEW-UK.COM