COLOUR
‘Artistry in Residence’
Heritage paint brand features chalk white window on its social media
» AS ONE OF THE BRIGHTEST AND
most respected consumer brands in the
window and door sector, The Residence
Collection of premium windows and doors is
often associated with other prominent brands
and none more so than paint icons Farrow &
Ball.
Farrow & Ball are the most influential
brand when it comes to heritage inspired
paints and they recently featured an R7
window in Chalk White on their official
Instagram page, which boasts over 968k
followers and the post itself has enjoyed
8,961 likes. The paints featured are Strong
White and Moles Breath and the R7 window
in Chalk White complements these colours
perfectly, adding an understated elegance and
brightness to the room shown.
With one of the largest platforms of any
window and door company in the UK on
social media, The Residence Collection are
highly active on all platforms, including
several mood boards on Pinterest to inspire
style savvy consumers, where the traffic
generated amounts to over 143k monthly
views. There’s a Chalk White page on this
influential platform which shows off an R7
window, along with sample swatch images of
Elephant’s Breath, Skimming Stone, Strong
White and Wimborne White, again all from
Farrow & Ball.
Sarah Hitchings, sales and marketing
director of The Residence Collection,
commented: “I was genuinely taken aback
when I saw that Farrow & Ball had featured
an R7 window on their Instagram home page.
Yes, we’ve aligned ourselves with them on
several mood boards, but it’s nonetheless it’s
hugely inspirational for our brand.
“Like our product designs have broken
the mould in terms of careful detailing,
our consumer marketing and social media
engagement in particular, really help us stand
out and that’s great for our trade partners and
ultimately for consumers. Also, an increasing
number of them are now looking for the
added social element for inspiration, as our
engagement numbers clearly show.”
www.residencecollection.co.uk
www.residencecollectiontrade.co.uk
‘A PLETHORA OF COLOUR
HUES AND FINISHES’
» PATIOMASTER HAS
launched a new 36-page
high-end consumer brochure;
including information on the
comprehensive patio range,
including both inline and triple
track patio door options. The
brochure also showcases the new
colour offering that is available
across the PatioMaster range. The
doors are available in a choice
of 30 foiled finishes, including
wood effects, solid, flat and
grained textures reflecting a varied
colour palette of options allowing
fabricators and installers to take
advantage in the growth for
coloured products.
The recently-launched
PatioMaster colour offering
features Anthracite Grey
Smooth, Cream on White, Sage,
Claystone and Pebble Grey
that present the latest on-trend
colours.
Gerald Allen, Marketing
Manager at Epwin Window
Systems, said: “Coloured products
have grown significantly in
recent times and our new colour
collection reflects a plethora of
colour hues and finishes that
add value to a fabricator and
installer’s portfolio and presents
a wide choice of options for the
consumer.”
By partnering with
PatioMaster, not only do you get
products and colour options that
meet market demand, you also
get the support of one of the UK’s
leading manufacturers of patio
doors.
www.epwinwindowsystems.co.uk
28 » AUG 2020 » CLEARVIEW-UK.COM