DOORS&WINDOWS
BACK TO THE BUSINESS OF STEEL WINDOWS AND DOORS
» NOW THAT THE ARCHITECTURAL
and building world is moving once more, we
are pleased to see all Steel Window Association
manufacturing members and associate
organisations fully up and running. Sites are
open again and homeowners’ plans are coming
to fruition.
The challenges endure, of course, and, if
ever there was a time when the membership of
a leading professional association is invaluable,
it’s now. Throughout the past few months,
SWA has been the source of independent,
comprehensive advice when members
were busy trying to optimise and amend
operations.
There are always good reasons why a
manufacturer or associate should become a
member of The Steel Window Association
(SWA). members also receive information
from organisations such as The Glass
& Glazing Federation (GGF) and the
Construction Products Association (CPA).
The GGF issues daily updates giving members
guidance within the housing, construction and
building maintenance industries – including
the job retention scheme, small business
grants, deferred VAT payments and business
rates holidays. The SWA receives these
updates and immediately forwards them to
members.
www.steel-window-association.co.uk
37% increase in sales thanks to online marketing
» DOUBLE GLAZING INSTALLER
Global Windows has posted a 37% increase
in sales for June compared to 2019 thanks
to leading full-service marketing agency
Purplex.
It’s just the latest in the long line of
impressive results that the Sheffield-based
company has seen since appointing Purplex
more than two and a half years ago to
look after its online marketing, including
SEO, Pay Per Click and social media
management.
And the family-run business, which has
been transforming homes across Yorkshire and
beyond for more than 20 years, has been able
to hit the ground running after lockdown as
a result.
Global Windows Director Liam Hulme
commented: “We launched our online
software just in time for lockdown so sales
could work remotely and Purplex really
listened to what we wanted and worked hard
to help us remain active behind the scenes to
drive customers to us for quotes. They really
delivered for us.”
Global Windows stopped manufacturing at
the end of last year and have started work on a
new showroom to replace their factory.
www.purplexmarketing.com
GREEN HOMES GRANT PRESENTS OPPORTUNITY
» DISTINCTION DOORS HAS
welcomed news of a new government
initiative which will see homeowners in
England receive vouchers worth up to £5,000
to make environmentally friendly home
improvements.
“We provide the most energy efficient
composite door on the market,” says Bethaney
Larkman, marketing manager for Distinction
Doors. “So, if insulated composite doors
qualify for the grant, we are the ideal choice
for those wishing to take advantage of the
scheme.”
Distinction GRP composite doors have
been proven to be 19% more thermally
efficient than a 48mm solid timber core
composite door and 17% more thermally
efficient than a 44mm traditional timber
panelled door. Doors were tested at the
University of Salford’s Energy House. The
doors also achieve indicative energy ratings
between A and C, with A delivering the best
performance levels.
“The scheme is set to launch in September,
with homeowners having to apply online
for the vouchers,” continues Bethaney. “In
the meantime, we will be working hard,
in partnership with our customers, to raise
consumer awareness of our doors; efforts
which will be rewarded regardless of their
eligibility.”
www.distinctiondoors.co.uk
20 » AUG 2020 » CLEARVIEW-UK.COM