BUSINESS
IN UNCERTAIN
TIMES, YOU NEED
A PARTNER YOU
CAN TRUST
With the industry starting to
open its doors again, Purplex
CEO Andrew Scott explains how,
if you want to bounce back as
quickly as possible, you will need
a marketing partner you can trust
and the right team behind you.
» THE CORONAVIRUS CRISIS HAS
provided almost every industry in the UK
with unprecedented challenges, with many
businesses seeing a sharp decline in revenue,
throwing the country into an economic
meltdown.
As the economy slowly begins to start
turning again, all industries will now turn to
recovery and companies will be looking to
bounce back as quickly as they possibly can.
The good news is it can be done, provided
you have the right marketing partner to
help you navigate your business through the
uncertainty.
THE RIGHT TEAM
As the leading full-service marketing agency,
and glazing industry and building products
specialists, we have been trusted by hundreds
of companies across a range of sectors since
2004 and we can draw on more than 30 years
of experience in helping those across the trade,
retail and commercial sectors through some of
the most turbulent times.
Backed by an award-winning team of 70
marketing professionals, you will have the
right skills and resources to support your
business through these challenging times.
Our team combine in-depth industry
knowledge with marketing expertise to focus
on measurable, outcome-based strategies.
We also practice what we preach as not only
did we survive through the 2008 recession we
also grew as a company.
‘We can advise you
on where best to
deploy your marketing
budget both now and
moving forward’
THE RIGHT SUPPORT AND ADVICE
After a crisis there is always a period of
adjustment and the unprecedented nature of
the Covid-19 pandemic is likely to mean that
any “new normal” lasts for much longer.
But with any “new normal,” comes new
opportunities and it will be those companies
who pivot their business and marketing
strategy now that will could out winners as
things get back on track.
At Purplex we can help you pivot your
marketing and communications strategy to be
where your customers are and discover new
ways of doing business and growing your sales
pipeline.
We can advise you on where best to deploy
your marketing budget both now and moving
forward, how to manage your brand during
uncertain times, and share relevant business
and marketing insight.
Whether it’s implementing a fully integrated
digital, creative and PR strategic marketing
plan, or simply developing a one-off project
such as a website or video, Purplex have got it
covered.
THE RIGHT RESULTS
Now is not the time to switch off your
marketing. Companies who invest in their
brand and marketing during uncertain times
bounce back sooner and grow faster than those
who don’t.
For example, we were able to generate more
qualified sales leads for clients in the first week
of May than in the ‘January Sales’ rush and also
helped them to achieve 157% more Facebook
leads year-on-year in April with 58% less budget,
a 61% drop in cost per lead via Google Ads, and
a 40% drop in Cost Per Click (CPC).
So, while consumer confidence will have
taken a hit over the last two months, the
customers are out there, and you need to be
ready to take advantage.
The next few months will be challenging for
every sector, but if you want to recover from
uncertain times and build a solid base to move
forward from then you need a safe pair of
hands to guide you.
For more information, contact 01934 808132
or email grow@purplexmarketing.com
CLEARVIEW-UK.COM » JUL 2020 » 71