INSTALLERSUPPORT
INSTALLER VIDEO SHOWS
SIMPLE MEASURES FOR
SAFER WORKING
» AS PART OF A
comprehensive installer support
package Freefoam Building
Products have released an
informative, simple video to
illustrate how roofline fitters can
carry out work while keeping
themselves, colleagues and
homeowners safe. Colin St John,
Commercial Director explained
“Freefoam Registered Installers
are an important part of our
business. We commissioned this
video to support them, so that
they can feel confident in working
safety whilst continuing to sell
and fit Freefoam products.”
The video features NG Roofline
Windows and Conservatories and
shows a series of easy measures
that installers can take to ensure
a safe working environment
when installing fascia, soffit and
gutter. Freefoam will be using
the video across all social media
channels and sharing it with their
installer and customer network
to maximise exposure of this
important message.
Louise Sanderson, Marketing
Manager explained “We know
that safety is critically important
at the moment, but at the same
time installers want to get their
businesses up and running again.
We want to support installers. We
have kept the message simple and
straight-forward so that installers
can easily follow the guidance and
homeowners can feel secure in
having work carried out on their
homes.”
SUPPORT PACKAGE
This video is part of a wider
support package that Freefoam
are providing to help installers.
Being able to promote, explain
and sell products whilst
staying social distanced is also
essential. Freefoam provide a
comprehensive range of sales and
marketing brochures as pdf files
at Freefoam.com for installers to
download. Ideal to attach to an
emailed quote. Likewise, roofline
and cladding visualiser tools are
available online to illustrate how
colour fascia and soffit might
look, or how colour cladding can
change the look of a façade.
For more information
about becoming a Freefoam
Registered Installer go to
www.myfreefoam.com
View the video here: https://
www.youtube.com/watch?v=Zv
ZQMinP12k&feature=youtu.be
New consumer site generates leads
for installers to sell with a ‘wow’
» TOMMYTRINDER.COM
Ltd has launched a consumerfacing
website - www.
tommytrinder.design - to
generate leads for installers
who use its ground-breaking
virtual showroom software,
Framepoint®.
CEO Chris Brunsdon explains:
“Online searches for home
improvements have been going
through the roof – but installers
need to be able to capture and
convert these leads to build
their pipeline. Many of our
subscribers have been busy with
remote demos, screen-sharing
virtual makeovers on video calls
with homeowners and lining up
business for later installation. But
we wanted to do more – hence the
new consumer site, which we’re
supporting with PPC ads, SEO
and campaigns on social media.
“There’s a very real demand
from people who are stuck at
home, but keen to make the most
of their space. That could mean
bifold doors to open up a kitchendiner
which now doubles up as a
workspace, or upgrading windows
to more energy efficient and
better-looking options. Projects
that were put off previously have
moved up in priority, as many of
us are likely to be working from
home more often in the ‘new
normal’. With the housing market
in freefall, the trend to ‘improve
not move’ looks set to stay.
“Our new consumer site is
capturing these searches and
showing homeowners that
purchasing windows and doors
could be like buying a new
kitchen or a car. Photorealistic
renders of their new windows
and doors, shown in-situ on their
home, mean they’re excited and
inspired. And they can change
styles, colours and materials in
minutes, not hours. It means
they’re much more likely to buy,
so the quality of leads is great.”
TommyTrinder.com Ltd
launched Framepoint®
to help installers sell
with a ‘wow’. Designed
by installers for installers,
it makes it easy to sell
all types of windows and
doors – regardless of
manufacturer and material.
With set-up in minutes,
the interface is as simple as
sketching on a pad.
The web-based app
makes it easy to display
products and see how they
look on a house, easy to
chop-and-change until the
homeowner is happy, and
easy to price. It’s also quick
and simple to get prices
from suppliers, create
a professional, branded
quote, and create orders –
without admin headaches.
www.tommytrinder.com
64 » JUL 2020 » CLEARVIEW-UK.COM