HARDWARE
A BRAND NEW VENTURE FOR
SASH WINDOW HARDWARE
» HARDWARE EXPERTS AT YALE HAVE
teamed up with specialists in vertical
sliding and sash windows, to establish a
new direction for the brand. After months
of intensive research and development, the
Vertex range has been designed specifically
for sash windows incorporating classical
ironmongery.
The new range has been notably designed
to complement and maintain the traditional
aesthetics seen on sash windows, a framework
that is most commonly found in British period
style homes.
Using product designs as classical as the
windows themselves, the range includes pole
rings, sash lifts, latch knobs, travel restrictors,
sash locks and keeps – suitable for both timber
and PVCu applications.
Available in a variety of traditional colour
options such as champagne gold and chrome,
as well as contemporary variations such as
satin black and silver; colours can be mixed
and matched with other Yale decorative
door and window hardware to suite a whole
property.
The Vertex range is designed, developed and
tested in the UK. While the Vertex sash lock
is PAS24 compliant as standard, the whole
range has been beta tested with a number
of fabricators to assure homeowners of the
enhanced quality.
As a suite of Yale window hardware, the
Vertex range is covered under the wellestablished
Yale Lifetime Security Guarantee.
This includes up to £3,250 towards repairs or
replacements, insurance excess and securing
the property, all in the event of a break-in – as
well as discounts on the Yale store.
Grant Stratford, Technical Director for
Window Hardware at Yale comments:
“We worked with a team of internal and
independent experts from beginning to end on
this project, ensuring every aspect of the range
was of the highest quality. The aesthetics,
functionality and durability of the range was
at the forefront of our minds at all times.”
Paul Atkinson, Sales and Commercial
Director, adds: “The Vertex range marks a
brand new venture for Yale, and it’s one we’re
all extremely proud and excited about. The
technical team are now working long and hard
to develop a functional hardware range for
sash windows, so keep your eyes peeled for
what’s to come.”
www.yaledws.co.uk
LOCKDOWN FB LAUNCH MAKES IT EVEN EASIER TO SELL
» BRISANT-SECURE IS ALL
about making it easy for
locksmiths to sell locks and door
installers to sell doors. Each and
every one of these businesses has a
story to tell or expertise to share,
and that’s why the company has
launched their trade Facebook
page.
We’re always hearing customers
tell us how they’ve used
something we offer in a new way
or with a new type of customer, or
with a new message. Sometimes,
it’s just using marketing materials
we have given them and love how
it looks and works, or they’ve
thought about using it in a
different way. This group is a new
way for the trade to be informed
and inspired about new initiatives
and how others are benefitting
from them. So, this group is itself,
another way to help customers
sell more.
Lockdown has been a trying
time for everyone, including
manufacturing. However,
Brisant-Secure have worked
tirelessly throughout, thinking of
new ways to help their customers
once they were allowed back to
work. During this period, it is
clear that the trade need support
more than ever before.
Nick Dutton, CEO of Brisant-
Secure, commented: “During
lockdown Steve Stewart and
I have been developing some
really powerful material that is
unique, to the point that at first
we didn’t think was technically
possible. It’s been rare to have so
much time to really think things
through, but we do believe we
have come up with something
special.
He continued: “It’s a tool
that will increase our customer’s
sales and will be a massive help
whilst everything is getting back
up to speed. This has been an
unprecedented time in history,
and we think we have created
something unique that will help
fill the space, now we are all going
back to work.”
Brisant-Secure have announced
new initiatives including a new
App on the Facebook page
already. It is being moderated
collectively by their field-based
team, who are keen to respond
to general technical questions.
But specific customer service
questions won’t be picked up,
so continue to email support@
brisant-secure.com or call
01924 410200.
48 » JUL 2020 » CLEARVIEW-UK.COM