ALUMINIUM
NEW PACKAGE OF SUPPORT FOR ALU CUSTOMERS
» FABRICATORS BUYING
from AluK now have access to
a brand-new website packed
with practical tips and advice
on all aspects of marketing from
social media to photography.
The emphasis throughout is on
things which fabricators can do
for free and includes step by step
guides and free content which
can be used by anyone within the
business, regardless of whether
they have any previous marketing
experience.
Sioned Roberts, AluK’s
Marketing Director, says the
website had been planned for
some time but has been fast
forwarded: “In any kind of
economic downturn, all the
advice is to continue investing
in marketing. It’s important
to maintain awareness of your
business and to promote your
competitive advantage. These
are extraordinary times of course
and unlike any downturn we’ve
seen before, but customers who
focus on their marketing now will
undoubtedly do better when the
restrictions are lifted than those
who do not.
“It doesn’t have to cost a lot of
money. It’s more about investing
time and acquiring valuable skills
and knowledge which can be
applied cost effectively to make
the most of the opportunities
which will exist when the current
lockdown comes to an end.”
The new AluK website
includes a mix of downloadable
guides to social media, PR, email
marketing and photography,
as well as infographics, blogs
and video guides on improving
websites, creating case studies
and establishing brand
guidelines. It can be used by
customers in the trade, retail
and commercial sectors and has
elements within it suitable for
any size of business.
Sioned added: “It’s a marketing
toolkit exclusively for AluK
customers which we hope will
go some way towards helping
them through this crisis. There
are beginners’ guides here for
fabricators who have never used
social media before and also more
advanced guides on creating
graphic based content to use
online and advice on advertising
on a range of social media
platforms. We cover everything
from using Google Ads to
learning basic photo editing
software and even the dos and
don’ts of writing a press release.
www.aluk.com
CLEARVIEW-UK.COM » JUL 2020 » 41