CONSERVATORIES&SOLIDROOFS
GGF PLEASED AT POSITIVE SIGNS
FOR CONSERVATORY SECTOR
» THE GLASS AND GLAZING
Federation (GGF) has received some
interesting statistics and comments indicating
that 2020 could be a very good year for
conservatory sales.
The GGF has also conducted some online
analysis and can reveal the following insights:
• Average Google searches using keywords
for information about Conservatories
is 216,670 per month. In the month of
May, the figures jumped to 276, 720
searches. An increase of 28%.
• Visits to the MyGlazing.com
conservatories’ webpage have also jumped
by almost 70% in the last month with
approx. 100 unique page views per day.
The figures are very encouraging especially
following the GGF launching its Consumer
Guide to Conservatories earlier this year. The
Guide is available on MyGlazing.com and
GGF.org.uk and it’s free to download for all in
the industry to use.
With the COVID-19 pandemic
and lockdown, there is an obvious
advantage for consumers getting a
home improvement that doesn’t mean
workers coming into the home. The GGF Safe
Guides for Homeowners and for Installers are
also helping companies operate in the home
improvement sector since the restrictions were
eased earlier this month.
Phil Goult who is Head of Conservatory
Development (Sales) at Anglian Home
Improvements and also Chairman of the
GGF Conservatory Association commented,
“We have noticed a spike. It is early days
but encouraging signs and we will have to
see if the interest materializes into sales and
installations.”
James Lee, GGF Director of External
Affairs commented “The signs are very positive
and the increase can be attributed to several
factors. The fine weather, the need for more
home space with more people working from
home, greater appreciation of the home
and many homeowners having cash in their
pockets after months of lockdown and low
spending. The GGF is currently carrying out
consumer research to get even greater insights
into the conservatory sector and the home
improvement market in general.”
To find out more about the GGF
Conservatory Association please visit
the GGF website or email membership@
ggf.org.uk. Free download of the GGF
Consumer Guide to Conservatories is
available from MyGlazing.com.
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CLEARVIEW-UK.COM » JUL 2020 » 35