DOORS&WINDOWS
MORE MARKETING TO SUPPORT & ENCOURAGE
» THE RESIDENCE
Collection continues to be highly
visible and proactive throughout
the COVID-19 pandemic and
as we come out of the other side
in a measured and disciplined
way. This has been to support
trade partners and to encourage
consumers with increased
interaction, through a number of
social media channels.
These trade partners have been
inspired with several educational
e-bulletins over the course of April
and May focusing on photography
and social media tips, two areas
that The Residence Collection
excel at. In addition, e-mail has
been again used as the broadcast
platform to announce a number
of product system overviews for
R2, R7, R9 and RD and this
information has been widely
digested by an audience keen to
learn about what can be done
from a marketing perspective,
during an unprecedented
lockdown.
There’s also been a new
‘Welcome to The Residence
Collection’ portfolio launched
which includes all marketing
assets including brochures, logos,
social media details and also a new
Showroom Guide. This handy
document enables installation
partners to assess what can and
should be done to maximise their
sales opportunities as they return
to work.
Communications from The
Residence Collection and sister
brand, Window Widgets, have
been regular throughout the
shutdown, with detailed notices
being sent out about how they
have safely returned to work
with staff well-being top of their
agenda. Social media interactions
have been greater than ever, with
members of the marketing team
working remotely so that they can
engage with more homeowners
than ever before.
Sarah Hitchings, sales and
marketing director of The
Residence Collection commented:
“It’s been a conscious effort to
be highly visible throughout this
pandemic, to help assist with
installation and manufacturing
partners, but also to engage with
consumers. Social media has never
been so active and in time we
expect this level of engagement to
help ignite sales as we come out of
full lockdown.”
www.residencecollection.co.uk
www.residencecollectiontrade.co.uk
SOLID AND STRAIGHT
TO OUR CORE
Start Selling Endurance.
Solid & Secure Composite Doors.
Endurance Homeowner Leads sent directly to you
Innovative, easy to use online ordering system
Short lead times from just 5 working days
Nationwide delivery from our own fleet of vehicles
Promotional materials & samples to boost your sales
Digital Marketing support to grow your business
Great quality products that are easy to fit
Aftersales Service Engineers based across the country
Photo Credit: Image Home Improvements
For more information call us on 01652 659259
or visit us at endurancedoors.co.uk
26 » JUL 2020 » CLEARVIEW-UK.COM