HERITAGE
HERITAGE CHOICE GETS BIGGER
AND BETTER FOR INSTALLERS
As the aesthetics and authenticity of heritage-style windows
continues to improve, consumer appetite and planning
officer approval – even in conservation areas – is growing.
» SO HOW DOES A LEADING
fabricator like Glazerite decide what heritagestyle
products to offer its installers? “It’s all
based on giving our installer partners a great
choice to offer their own customers,” says
Group Sales and Marketing Director, Jeff
Dunn. “Having a range of styles and profile
systems for every level of customer budget is
key, as is authentic detailing, right down to the
colour choice and hardware available.”
Glazerite’s range includes three different
Flush Sash options; the mechanically jointed
Residence 9, which has been designed to match
the stringent Article 4 planning guidelines
for conservation areas and is available in 11
colours; Residence 7, which has decorative
beading, 14 colour options and sits just as
perfectly in contemporary new builds as it
does in period properties, and the Halo Flush
Sash, which combines traditional styling with
modern performance, and is available in the
Variations range. Like the R9 and R7, Halo
authentically replicates timber, with the added
benefits uPVC brings. Though R7 and Halo
Flush Sash are currently offered with welded
joints, Glazerite is shortly introducing a
Timber Weld option on both, giving installers
and their customers an even greater choice.
In addition to its flush sash range, Glazerite
also offers the Imagine Vertical Sliding
Sash window, which is the fastest growing
alternative choice of uPVC window style,
thanks to its replication of the traditional
timber sash. Available with fine horn detailing,
the VS can also be produced mechanically
jointed for added authenticity, and benefits
from careful engineering and smooth
operation.
The classic and intricate styling of every
product in Glazerite’s heritage range is
complemented by hardware from Fab&Fix,
including the Monkey Tail and Tear Drop
handles and window stays for Flush Sash, and
stylish cam locks for the VS.
“Using modern materials instead of wood
appeals to homeowners thanks to the stellar
security performance, energy efficiency and
low maintenance nature of uPVC. Combined
with stunning aesthetics and
colours, the heritage choices we
offer are more than a match
for timber,” says Jeff.
Demand for heritage
windows and doors has been
steadily growing in recent
years and as the fabrication
process is more manually intensive,
Glazerite has a dedicated Specials Division in
Wellingborough, Northamptonshire where
they carry out the intricate craftmanship
required on heritage products.
In addition to its heritage window
collection, Glazerite also offers its installers a
range of composite doors from leading brands
Doorco, Palladio and Solidor. Traditional
styles such as the Ludlow and the London
from Solidor offer the finishing touches for
any heritage installation, with a range of
authentic colours and finishes like decorative
glass.
Jeff believes working with suppliers who
are open to introducing and enhancing
products to meet consumer trends is key for
any fabricator and their installers. “We want
to ensure our installers can stand out from
their competitors, and meet the demands of
consumers keen to experiment with heritage
styles in newer homes, or replace original
timber installations in period houses.
“As a fabricator, the range of products we
have available means they’ll never lose out on
a job through lack of specification and we can
further enhance that offering with our 10 year
comprehensive guarantee.”
What sets Glazerite apart further is the
business support on offer to its installers. “We
support our installer partners with bespoke
marketing. For the heritage range, we have a
range of marketing materials they can use as
their own, including drop cards, brochures
and banner stands. We also work with a
number of our customers on social media
content for use across their own channels,”
adds Jeff.
www.glazeritewindows.co.uk
38 » JUN 2020 » CLEARVIEW-UK.COM